Event Marketing Generalist

Corporation Service   •  

Wilmington, DE

Industry: Business Services

  •  

5 - 7 years

Posted 400 days ago

As an EventMarketing Generalist, you will coordinate, plan and execute special events, tradeshows, sponsorships and meetings. 

Some of the things you will be doing:

  • Assists the Event Manager in event registration, communication with sales and associations, shipping marketing materials and displays, conducting post-event surveys, collecting leads and ensuring lead follow-up

  • Initiates, researches, and proposes creative options and new ideas for the various elements of corporate events

  • Selects eventlocations, and arranges for food and beverage, audio visual and room set-up requirements

  • Maintains calendar of events

  • Responsible for managing the company’s promotional and literature item program

  • Manages numerous events and tasks under tight deadlines with strict adherence to budgets

  • Acts as logistical point of contact and project manages events to ensure success

  • Responsible for reporting and analysis of budget, conference evaluations, and sales tracking

  • Actively networks to build on contact base; stays ahead of venue openings and event industry trends

  • Role consists of various event-related tasks as needed

What technical skills, experience and qualifications do you need?:

  • 5 plus years of business to business (B2B) event planning/management experience

  • Proven track record of ability to coordinate branded, creative events

  • Demonstrates a consistent sense of urgency coupled with accuracy

  • Bachelordegree in Marketing or related field required

  • Excellent customer service, project management, and organization skills

  • Strong computer skills and proficiency in MS Excel, CRM and Event Registration Software

  • ROI and budget tracking experience a plus

  • Strong interpersonal, written, and verbal communication skills

  • Solid attention to detail and ability to multi-task

  • Ability to work independently, take initiative and have strong desire to succeed