aid Social Manager (Sr. Search Marketing Manager)

5 - 7 years experience  •  Business Services

Salary depends on experience
Posted on 11/20/17
Orlando, FL
5 - 7 years experience
Business Services
Salary depends on experience
Posted on 11/20/17

Req ID: 1717828

Summary

The Sr. Search Marketing Manager responsible for defining themarket opportunities, marketing, & analysis/optimization of theorganization's services and/or products which may include consumer & marketinsights, digital marketing, advertising, and analytics. He or she may beallocated to focus on a particular component of the marketing life cycle and orchannel. This is Senior/Management levelposition which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the positionfocus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buy­in from multiple constituents in a collaborative cross­functional environment

Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

  • Minimum of 3 years of experience in paid search and/or social with Google Adwords, Bing Ads, Facebook & Instagram Ads, and LinkedIn Ads

  • Minimum of 2 years of experience managing a team of Search Marketing Specialists

  • Minimum 5 years’ experience in paid search with Adwords (Re-Marketing, Display, Search) Bing, Yahoo, FacebookLinkedin.

  • Sr. level position requires expert level experience in the following areas:

  • Managing at least $3m in annual spend

  • Digital marketing for lead generation, channels, sources, best practices and KPI’s

  • Development, management, analysis, reporting and forecasting of media campaigns

  • Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar)

  • Proficiency with Microsoft Office with strong working knowledge of Excel

  • Superior attention to detail, excellent organizational & project management skills

  • Very strong analytical skills with a proven track record of developing actionable recommendations from quantitative data

  • Ability to multi-task, and work well under pressure with tight deadlines

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