Director of Marketing - AutoForce


Appleton, WI

Industry: Energy / Oil & Gas


8 - 10 years

Posted 348 days ago


  • Understand Markets and Customers
    • Assess current and potential market segments and competitive positioning
    • Gain holistic data backed understanding of our customer’s needs, objectives and challenges
    • Grow relations with industry influencers – customer, suppliers, trade organizations
  • Define Marketing, Customer and Brand Strategy
    • Using detailed segmentation, develop effective marketing, customer and brand strategy to profitably grow targeted segments
    • Develop differentiated value positions and an industry leading customer journey that result in our company being the supplier of choice
  • Enable Sales and Marketing Programs
    • Collaborate with Sales to develop, manage and measure effective multichannel sales and marketing programs, training, collateral, trade shows, and tools  
    • Leverage and other digital information platforms to automate, measure and deploy programs
    • Manage the customer database to support sales programs and brand share growth.
    • Leverage manufacturer cooperative advertising support to maximize return and minimize out of pocket expenses.
  • Deliver Integrated Marketing Communications
    • Ensure that all sales and marketing programs are integrated and fully leverage digital technology – web site, social media, sales force and customer relationship platforms
    • Leverage data analytics to deliver market insights and actionable business intelligence
    • May negotiate terms and conditions with assigned vendors of products and/or services
    • May be responsible for communicating press releases, program announcements, and price changes to both internal and external customers
  • Drive Strategic Planning and Execution
    • Working with Corporate and Division Leadership assist in each phase of Strategic Planning process – analysis, facilitation, writing
    • Assist in the execution and monitoring if the divisions Strategic Initiatives
  • Foster Innovation and New Offerings Development
    • Assist division in purposefully leveraging various innovative strategies to enhancing existing and developing new product and service offerings
    • Actively network within and outside of the industry to identify and introduce new technologies, ideas and business models
  • Be and Effective Leader
    • Skillfully hire and manage marketing team and build strong, collaborative relationships with internal customers across divisions in a matrix organizational structure.
    • Plan and administer the Marketing Operations budget with attention to all geographic regions and product offerings.


  • Bachelor’s degree in marketing or business or equivalent experience, and 10 years related marketing experience.  MBA is preferred.
  • Successful tire, aftermarket parts or wholesale distribution marketing experience highly desired.
  • Brand strategy, promotion, pricing and product development experience in the B2B and B2C markets is desired.
  • Experience with marketing media areas including digital, social and traditional media
  • Excellent written and verbal communication and presentation skills to effectively communicate the marketing plans to management, associates and external markets.
  • Proven leader with high professional ethics and unquestionable integrity.
  • Occasional travel is required