Vice President of Growth

Ibotta   •  

Denver, CO

Industry: Data Storage

  •  

8 - 10 years

Posted 365 days ago

The VP of Growth (User Acquisition) will lead Ibotta’s user growth strategy and our efforts to become a household consumer brand.  This leader will be building and executing a persona-based marketing strategy that leverages both in-home, out of home, and mobile acquisition tactics.  The VP of Growth will partner with senior leaders to construct new, innovative programs that distinguish the Ibotta brand and provide a greater understanding of the value we can provide our users while leading and building a team of high performers.  This is a highly visible role across the organization and is an opportunity to make a lasting impact on the growth and success of Ibotta’s business.

The ideal candidate has a proven track record of driving results while finding the balance of creativity and quantitative analysis to create and effectively measure new marketing initiatives.   

Here’s what you’ll be doing:

  • Building a brand while analytically driving User Acquisition growth
  • Develop and implement an innovative Growth marketing strategy to deliver against company objectives for revenue, user growth, brand awareness, and efficiency
  • Lead television and radio testing, implementation and tracking
  • Manage a multi-million dollar budget and evaluate efficiency by channel and campaign
  • Cultivate and maintain key partnerships with large influencers and others
  • Attract, develop and retain a high-performing Growth team
  • Partner with Marketing Leadership to establish strategies and tactics to deliver consistent brand message
  • Define, evolve, and oversee marketing metrics reporting and infrastructure development to ensure that marketing is achieving effective results and operating at an ever-increasing efficiency level

Here is what we are looking for:

  • 8+ years experience of marketing experience, balancing ‘direct response’ and branding goals while hitting key growth and efficiency metrics
  • Bachelor’s Degree Required, MBA preferred
  • Experience building a consumer brand through traditional advertising and innovative new tactics
  • Successful use of mobile acquisition channels, including Facebook, Snapchat, and Instagram, to grow a user base in a cost-effective manner
  • Experience leading a team of 10+ people
  • Comfortable with statistics and concepts like multivariate testing
  • Strong written and verbal presentation skills
  • Comfortable pitching strategies to Senior Leadership and the wider organization
  • Experience in a high growth environment.