Senior B2B Marketing Director - Fleet Management
Mughal and Associates Corporate Recruitment is seeking a Senior B2B Marketing Director to work for our client, a GLOBAL Fortune 200 company located in Miami, FL.
Our client offers an amazing working environment, phenomenal benefits and a lot of growth potential! This company is looking for a dynamic person that is comfortable working in a fast-paced environment.
· Work closely with the commercial and sale leaders to deliver material organic growth by defining and supporting delivery of the go-to-market strategies and marketing plans for each region in North America (5 regions).
· Accountable for leading voice of customer research and surveys, developing and delivering actionable customer segmentation, identifying target customers and identifying gaps in product and customer experience.
· Oversee the development and execution of the communication strategies and plan including content development, integrated campaign design and implementation, brand management, digital assets and events/media relations.
· Lead the re-brand and customer experience initiatives for North America.
· Work in partnership with sales team and commercial leaders to support the change management process.
· Develop and control the marketingbudget.
· 10+ years of B2B marketingexperience a MUST.
· Bachelor’s Degreerequired, MBA highly preferred.
· Fleet Management, Transportation, Courier or Logistics Industry experience via LAND only is required.
· Knowledge of the US Convenience Retailmarketing industry a plus.
· Experienced in market analysis/research, customer/prospect profiling, segmentation, lead generation.
· Deep understanding of market verticals including external and internal drivers affecting the market.
· Strategic and analytical mindset, excellent problem solver, detail oriented, results driven, dedicated to excellence.
· Great interpersonal skills with ability to manage and lead a team to higher performance.