Regional Digital Sales Executive

 •  Townsquare Media Binghamton, NY

5 - 7 years experience  •  Software

Salary depends on experience
Posted on 11/27/17
Binghamton, NY
5 - 7 years experience
Salary depends on experience
Posted on 11/27/17

Townsquare Media Binghamton is seeking a seasoned Integrated Sales Executive that focuses on digital media solutions with a true “hunter” mentality to bring our full suite of cross - platform solutions to market.  

We’re looking for an expert with proven success at selling Advanced Audience Targeting and Extended Reach Digital solutions as well as knowledge of new/emerging digital advertising technologies and techniques.  This front line seller will be responsible for building out new revenue channels at the regional level to both agencies and direct clients.

The ideal candidate has an entrepreneurial spirit, who works with a sense urgency and passion, and thrives in this early stage, market development phase.  This new role will work closely with Local sales teams and leadership teams. This is an ideal role for a solutions-based seller who is comfortable building new lists, prospecting and closing new business.

Core Responsibilities

  • Build out new revenue channels at Regional and Local Key Account levels
  • Create, implement and execute on a Sales Territory/Account Plan to drive direct and agency sales efforts, with a focus on Advance Audience Targeting and Extended Reach Digital solutions in the Central New York, Southern Tier of New York and Northern Pennsylvania areas
  • Work independently from, and long-side, Local Sellers in the Binghamton market
  • Perform a client needs analysis with prospects and (cross sell) existing customers to determine the best solutions for your customers
  • Deliver compelling presentations that highlight our competitive advantages
  • Develop needs-based solution proposals
  • Meet and Exceed Revenue Targets
  • Be successful with cold calling, prospecting and scheduling your own appointments as this is a front line seller role focused on Regional Agencies and Direct Clients in the Central New York, Southern Tier of New York and Northern Pennsylvania areas
  • Research opportunities thoroughly and proactively, identifying an advertiser's needs while working with Client Services to propose efficient solutions
  • Expert level understanding of exchange platform and advanced audience targeting capabilities and their value proposition for customers to drive business unit growth and revenue
  • Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management
  • Act as a digital media mentor and resource to our client base and general sales staff
  • Become a positive and influential presence in your region


  • Minimum 5 years salesexperience as an individual contributor in a sales (hunter) role
  • DigitalSales background (i.e. mobile, video, display, social, email and paid search)
  • Proven experience selling Advanced Audience Targeting, Extended Reach, and Programmatic offerings
  • Consultative/Solutions selling experience vs. a single Product selling background
  • Proven track record in meeting/exceeding monthly, quarterly and annual revenue goals
  • Consistent performer and responder to daily, weekly and monthly Sales KPI’s
  • Demonstrable experience at new market and revenue development
  • Previous Radio, Events and Sponsorship salesexperience a huge PLUS
  • Deep contacts with Regional Agencies and Direct Clients with focus on Healthcare Services, Retail, Travel/Tourism, Automotive, Energy and Government is a plus
  • Independent, Entrepreneurial, comfortable in a fast pace, early stage environment
  • Detail-oriented, someone who rolls up their sleeves and gets the job done
  • Intellectual curiosity to surface insights & implications and use this knowledge to think creatively about how to advance our Regional offerings
  • Exceptional communication skills with the ability to clearly articulate compelling value propositions for our Digital Solutions
  • Excellent verbal and written communication skills
  • Superior knowledge of new/emerging digital advertising technologies and techniques
  • entrepreneurial spirit, a self-starter, who works with urgency and passion
  • Regional travel estimated to be 25-35% of the time
  • Bachelor’s Degree or equivalent experience is required

About Us

Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our assets include 318 radio stations and more than 325 local websites in 67 U.S. markets, approximately 550 live events with nearly 18 million attendees each year in the U.S. and Canada, a digital marketing solutions company serving more than 11,750 small to medium sized businesses, and one of the largest digital advertising networks focused on music and entertainment reaching more than 50 million unique visitors each month. Our brands include iconic local media assets such as WYRK, KLAQ, K2 and NJ101.5; acclaimed music festivals such as Mountain Jam, WE Fest and the Taste of Country Music Festival; unique touring lifestyle and entertainment events such as the America on Tap craft beer festival series, the Insane Inflatable 5K obstacle race series and North American Midway Entertainment, North America’s largest mobile amusement company

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