Director, Digital Media Sales & Operations

Nexstar Broadcasting   •  

Wilkes Barre, PA

Industry: Advertising & Marketing Services


5 - 7 years

Posted 361 days ago

Job Description

The ideal candidate is a proven sales person or agency executive who is effective at prospecting, is goal-oriented and thrives on developing new revenue opportunities in a fast-paced industry. The successful candidate’s priority will be to generate, manage and grow digitalmarketing services revenue from local advertisers/agencies.   


  • Serve as the salesmarketing lead generating revenue from digitalmarketing services for clients

  • Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services

  • Responsible for delivering and marketing a powerful suite of local digitalmarketing products and services that help local SMB’s grow successfully

  • Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.

  • Establish, maintain and grow relationships with advertisers and agencies 

  • Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
  • Consistently communicate with clients on all business activity
  • Complete knowledge of the market and competitive landscape
  • Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
  • Meet and exceed performance management targets for account activity and revenue generation
  • Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digitalmarketing objectives
  • Establish key relationships within the local business community in order to effectively build and maintain digitalmarketing services revenue vs. budget


  • 5+ years of digital media sales, marketing or digital agency experiencepreferred

  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.

  • Motivated, enthusiastic, self-starter who is able to work effectively both independently and in a team environment
  • Effective communication and client presentation skills

  • Ability to interact with high-level decision makers

  • Ability to sell through a consultative salesexperience

  • Ability to sell a vast array of products

  • Excellent follow-up, strong organizational skills and attention to detail

  • Proven ability to meet and exceed sales goals and secure revenue goals

  • Interest and passion for digital trends and how they relate to the media/ broadcast industry

  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives

  • Resourceful, self-motivated and a skillful multI-tasker

  • Strategic foresight

  • Fluency in English

  • Valid driver’s license with an acceptable driving record