Bachelor's Degree in Marketing, Communications, Design or related field required. Ten (10) years experience in creative development and brand building to include 2 years of experience managing professional level employees or program management.
Bring to life Gulfstream's evolved brand positioning, strategy and visual identity, by creating distinctive, compelling, brand-building creative and written communications, expressed across a defined segment of media, and distributed through both traditional and digital channels. Lead and oversee the daily operations of the Gulfstream's internal Creative Services team of designersand writers and collaborate with the brand management, multimedia, project management and production teams.
Principle Duties and Responsibilities:
Essential Functions: 1. Serve as a passionate steward, advocate and gatekeeper for the Gulfstream brand, protecting and enhancing its distinct and differentiated position and brand essence 2. Ensure alignment with the Brand Standards (which the Director, Global Brand & Strategy will help govern as well), and Visual Brand identities, throughout the creative development process, and across communication channels and media 3. Work very closely with the CMO, and the Director, Global Brand & Strategy, help develop and execute an increasingly competitive integrated communications strategy and compelling creative framework 4. Influence and inspire a talented team of marketers, copywriters, and graphic designers to create truly breakthrough communications, and memorable moments throughout the customer journey 5. Collaborate to ensure impactful, creative expression across all customer segments, touch-points, communication vehicles, and content, including Digital Media (e.g., Website, Email), as well as all traditional channels (Sales Collateral, Tradeshows and Events, Print, Direct Mail, PR, Premiums, Invitations) 6. Establish creative direction, based on Marketing strategy, positioning, target, and messaging, to ensure that Gulfstream achieves its required. and desired business objectives and that the creative is both differentiated and effective 7. Partner to ensure that all communications are integrated effectively, produced efficiently and drive business results 9. The Sr. Manager’s role is to lead, inspire and motivate the creative team, by role modeling, coaching and developing a “best in class” collective skill set. Perform other duties as assigned.