Web Analytics Manager

Direct General Insurance   •  

Nashville, TN

Industry: Business Intelligence


5 - 7 years

Posted 413 days ago

This job is no longer available.

Primary Purpose:

Develop and execute the web analytics strategy for Direct General and National General’s business-to-consumer insurance brands.

Essential Duties and Responsibilities:

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Responsible for day to day management of website analytics and analytics data integrity
  • Work with management to develop business cases and the necessary coding requirements needed to measure the effectiveness of initiatives, projects, campaigns or programs
  • Manage all department analytic requests including: digital marketing performance, consumer behavior, site conversions and purchase funnels
  • Understand and communicate clear verbal and written explanations of performance metrics to leadership
  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business
  • Develop and maintain SDR (Solution Design Reference) document for web properties
  • Test the implementation of web analytics and report issues
  • Work with vendor on a need-basis to resolve issues or identify solutions
  • Manage additional web analyst

Minimum Skills and Competencies:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s Degree or in-lieu of degree equivalent education, training and work-related experience
  • 5 years of post-degree experience
  • Proficiency and experience with implementing a web analytics tools such as Google Analytics and Adobe Analytics
  • Highly proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint)
  • Must possess effective verbal and written communication skills
  • Excellent interpersonal skills with the ability to establish working relationships with individuals at varying levels within the organization
  • Demonstrate strong business knowledge
  • Demonstrates strong problem solving skills with ability to identify and execute solutions
  • Ability to build and provide executive-level presentations

Desired Skills:

  • Experience with a web tag manager: Google Tag Manager, DTM, Tealium, a plus
  • Experience with advanced analytics & segmentation tools: SQL, Alterian, SAS, a plus
  • HTML and JavaScript knowledge a plus
  • Experience with Sitecore 8.X analytics