Director of Communications

Less than 5 years experience  •  Non-Profit

Salary depends on experience
Posted on 07/19/17
Less than 5 years experience
Salary depends on experience
Posted on 07/19/17

Job Description

Are you ready to join an organization where you can make an extraordinary impact every day?

Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.

We have an excellent opportunity for a Director of Communications in the SouthWest Affiliate. Reporting to the Senior Director of Communications, the selected candidate will serve the NW Arkansas market working with development and health strategies staff to craft and deliver strategic communications and marketing support. The Director of Communications will play a significant role in helping the Association reach our 2020 Impact Goal by delivering mission-related messaging to NW Arkansas.

Responsibilities involve working with staff and volunteers to create and execute strategic public relations campaigns and to develop communications and marketing relationships, strategies and deliverables in support of AHA fundraising efforts, educational programs, awareness campaigns, advocacy efforts and branding. This position requires travel within the NW Arkansas area to meet with media, community stakeholders and key volunteers and sponsors.


  • Support NW Arkansas staff and volunteer communications by serving as the strategic communications and marketing lead.

  • Serve as the media contact for NW Arkansas, including smaller surrounding markets, leading all media relations efforts to build awareness for master AHA/ASA and sub-brands through targeted communications activities.

  • Develop, lead and drive comprehensive and integrated traditional media, social media and marketing plans for the NW Arkansas market.

  • Collaborate with development and health strategies integration partners to help convey AHA mission-related activities.

  • In conjunction with the Community Health Director, collaborate to generate outreach and communications efforts specific to multicultural audiences with an emphasis on the Native American, Hispanic/Latino and African American population.

  • Work with the Government Relations Director to drive communications efforts that directly impact the AHA’s public policy agenda including local, state and federal campaigns.

  • Engage sponsors in effective activation activities and work directly with market staff to generate solid sponsor ROI.

  • Attend and lead communications efforts for all key fundraising events.

  • Work with development partners to inject passion into events via scripting and event run-of-show.

  • Secure local media sponsorships for AHA events and programs.

  • Manage and increase social media engagement through Facebook, Twitter and Instagram.

  • Contribute to design needs, including approving all materials to ensure alignment and adherence to AHA Branding Guidelines.

  • Provide volunteer and staff training and additional resources as necessary related to new and on-going AHA programs and campaigns.

  • Increase and steward volunteer engagement through community relations and the recruitment of leadership volunteers to help achieve revenue and mission goals.

  • Position requires ability to travel daily and overnight up to 10 percent.


Want to help get your resume to the top? Take a look at the experience we require:

  • Bachelor’s degree from an accredited university in communications, public relations, journalism or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education.

  • 3+ years of experience in public relations communications, public relations, marketing or journalism. This experience may also count toward satisfying the educational requirement. Nonprofit experiencepreferred.

  • Existing media relationships in the NW Arkansas market preferred.

  • Solid understanding of communications planning and implementation, media relations and working within the NW Arkansas market.

  • Proven ability to develop and implement communications plans and to create and place stories and promotional ideas with journalists and promotions directors in print, broadcast and social media platforms.

  • Previous experience securing media sponsorships to provide maximum coverage.

  • Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile, experience with AP Style preferred.

  • Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, etc.).

  • Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.

  • Ability to create sponsor ROI materials.

  • Proficiency in Adobe Creative Suite (v5) strongly preferred.

  • Intermediate knowledge and skill with Microsoft Office 2013 used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred. These skills are subject to testing.

  • Ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.

  • Must be at least 18years old.


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