VP Digital Marketing Enterprise Technology

GM Financial   •  

Irving, TX

Industry: Finance & Insurance


11 - 15 years

Posted 45 days ago


The VP of Digital is responsible for realizing GM Financial's digital and customer experience strategy. This role will lead design, development, analytics, performance, optimization and automation for GMF's digital properties. Partnering closely with Information Technology (IT) counterparts, lead and execute on platform architecture, development and technical implementation for marketing enterprise technologies. The VP of Digital will align marketing technology and execution with business goals, serving as a liaison to Information Technology (IT), evaluating, choosing and procuring technology providers, and executing development of initiatives in an Agile environment. This role will also be responsible for all user experience activities, ensuring a remarkable digital experience driving business results as well as overseeing marketing automation activities for outbound customer communication.In addition this strategic level role will influence vision and strategy for digital, champion greater experimentation and Agile management of digital and marketing capabilities as well as serve as an enabling agent working across the company to create competitive advantages. The role will own responsibility for a holistic and compelling Digital Experience solution for GMF customers.



  • Lead strategy, execution and serve as a liaison around implementation and adoption of all digital marketing technology including Adobe Marketing Cloud, messaging, chat, AI, mobile
  • Influence and execute strategy for digital revenue growth, overall operational cost reduction, customer satisfaction, customer loyalty and retention
  • Lead teams of marketing, digital and technology experts to develop and implement marketing/digital technology, campaigns, and programs
  • Provide integrated strategy across digital channels including web, mobile, chat, messaging, AI, and other core and immerging technologies and processes
  • Build team to implement and manage digital properties for conversion, personalization, cost reduction, retention, and customer satisfaction including expertise in the Adobe Marketing Cloud
  • Develop automated marketing platform and execute automated marketing campaigns
  • Collaborate with CMO and other senior executive leadership in IT and Marketing
  • Lead organization in development of digital strategy and roadmap integrated in to Omni-channel delivery and execution
  • Build and lead team in designing customer experience and user interface for digital properties including BtoC, BtoB, social media, SEO and social
  • Implement and execute brand strategies through digital properties coordinated across channels
  • Lead the technical facets of agency and service provider relationships, contract negotiations and day-to-day operations
  • Lead team and organization in designing and implementing Agile strategies and practices for the digital team – align with GMF IT in advancing Agile adopting throughout the Enterprise
  • Lead team and organization in optimizing omni channel experience for revenue generation, cost reduction, brand, and customer satisfaction
  • Ensure marketing is proficient with the technology selected and implemented to attract, acquire and retain customers
  • Lead team and organization in day to day operation and management of digital properties
  • Collaborate with business owners to initiate and execute business strategies online
  • Monetizing web properties via product development, advertising and partnerships
  • Lead, manage and grow the front & back end development team, Adobe teams and project execution teams
  • Expand online automotive shopping and online auto financing tools
  • Establish departmental processes that work into current IT systems including code review, maintaining and deployment management
  • Ability to maintain integrity of the design and brand throughout the entire development process
  • Provide leadership and guidance to digital team
  • Empower and provide development opportunities
  • Coach, mentor and train direct reports to establish a consistent level of quality, accuracy, accountability, and compliance of standards
  • Updates job knowledge by researching new internet/intranet technologies and software products; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations; attending and presenting at industry conferences
  • Perform other duties as assigned
  • Conform with all corporate policies and procedures



  • Internal compliance procedures
  • Market drivers that have an impact on the business
  • Negotiation tactics and techniques
  • Organization direction as expressed in the vision, strategy, and business plan
  • Strategic priorities and objectives
  • Understanding of key market drivers
  • Advanced knowledge of the local, state, and federal law affecting the corporation
  • Advanced knowledge of human resources practices, and principles
  • Working knowledge of Information Systems planning and software applications
  • Advanced knowledge of management processes such as planning, budgeting and financial analysis
  • Advanced knowledge of financial and accounting matters affecting the corporation


  • Be able to recruit, lead and develop a best in class online marketing dept
  • High level problem solving skills
  • Self-motivated, flexible, team player
  • Ability to work in a fast pace environment with multiple projects
  • Ability to lead both digital marketing and technical organizations
  • Understands the competitive marketplace and has experience developing partnerships and alliances to acquire data sources, analytic tools, and technological competencies
  • Experience managing third party vendors and large-scale technology integrations
  • High level presentation and communication skills
  • Proven success influencing and working effectively across marketing and company functional groups
  • Experience and ability to lead team in development of new organization and processes
  • Extensive Portfolio of online experience required, preferably with well-known online brands


  • Bachelor's Degree or equivalent experience required
  • Master's Degree preferred


  • Greater than 10 years of digital experience required
  • 5-7 years of digital marketing experience with auto and financial services required
  • 5-7 years of Adobe and/or other content management experience required
  • 5-7 years management experience required