Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
The Customer Strategy Vice President will join a team of talented and experienced marketers that focus on helping Merkle clients achieve their business goals through deep understanding of their market and customers, Merkle's capabilities for online and offline marketing and our approach to people-based communications.
The Vice President operates as a key member of our client account team helping to ensure that the programs we execute are based on our deep understanding of our client's business and strategic objectives. You must also show the ability to build strong relationships in order to become a trusted advisor to the client and Merkle account team. This role requires you to be analytical as well as creative in your thought process and have the ability to be nimble in your thinking about client problems. As a key leader inside of an account team you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution.
At Merkle "Strategy" means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Vice President in the Customer Strategy team you must have demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI and have the ability to work across multiple of our core vertical markets (Insurance, Financial Services, Non-Profit, Retail, Automotive, Travel, Media and Entertainment, B2B, High Tech)
The ideal candidate for this position must have a strong passion for problem solving, and a deep understanding of how businesses, brands and customers interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
What is "Strategy":
Provides a clearly articulated, insights-driven area of opportunity for our clients' brands, which can be exploited through a set of synchronized marketing tactics.
Valid Through: 2019-10-10