Product Marketing Manager

Datatel   •  

Reston, VA

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 23 days ago

This job is no longer available.

Ellucian designs technology that powers the educational mission of colleges and universities around the world. Inspired by that goal, Ellucian employees thrive as part of a high-performing global team committed to delivering a modern, connected, industry-leading experience for today's students and higher education institutions. More than 2,500 institutions in 50 countries around the world look to Ellucian for the ideas and insights that will move education forward, helping people everywhere discover their futures through learning.

Product Marketing Manager

We are looking for an energetic Product Marketing Manager to join Ellucian's Marketing organization to support the growth of a market-leading technology company. The marketing team members we hire help set the direction for the organization and build a vibrant culture. If you have a passion for marketing, the talent to do world-class work, and the energy to be part of a fast-moving team that has enormous opportunity to drive results, we would love to talk with you.

This role will help drive the marketing strategy, positioning, and messaging for Ellucian's solutions. This position will ensure our unique and valuable solutions are globally woven into all solutions-specific marketing materials as well as stand alone.

This person will work with counterparts across sales, product management, professional services, and business development to market solutions, then develop sales pipeline and enablement material to support global sales objectives.

The ideal candidate will have experience with B2B enterprise software, with cloud and higher education experience being a plus. More importantly, we're seeking someone with the skills and qualities that will make them successful on our team – strong communicators who are motivated, thoughtful, collaborative, strategic, and results-oriented will thrive in our environment.

Responsibilities:

  • Own product go-to-market strategies that maximize Ellucian's routes to market and the impact to our customers
  • Creation and execution of product messaging and positioning to be used across a variety of marketing, sales, and web channels
  • Execute marketing plans designed to raise awareness, establish our reputation as a thought leader globally, engage and retain our current base of customers, and drive attainment of global corporate objectives
  • Leading development of solution-related assets needed to support the product and portfolio strategy such as case studies, brochures, infographics, videos, product demos, sales presentations, white papers, and solution/data sheets
  • Identifying external channels for proliferation of solution messaging including channel partners, websites, industry events, and social channels
  • Helping to define the content marketing and campaign strategies and working with other marketing departments to ensure they are executed and communicated throughout the organization
  • Partnering closely with the sales and channel partner teams to develop compelling sales enablement tools specifically for the region the solution is being marketed in and support the sales strategy

Position Requirements:

  • 6-8 years of professional experience, including roles within Product or Solutions Marketing
  • Experience working closely in partnership with customer-facing teams (customer success, sales, services)
  • Strong communication, writing, presentation, and public speaking skills
  • Effectively work independently as well as in a team environment
  • Manage projects and work against established deadlines
  • Must be able to work with minimal daily management, be business savvy, and execute tactics quickly and efficiently
  • Experience marketing to educational entities
  • Bachelors degree in marketing, communications or technology field welcomed
  • Local to the Northern VA area with ability to travel up to 10% as needed.