Product Marketing Manager

Egnyte   •  

Mountain View, CA

Industry: Information Technology

  •  

5 - 7 years

Posted 31 days ago

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions.


Key Responsibilities:

  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Create clear and concise content that focuses on value that help drive engagement with our customers and prospects.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Work very closely with Demand Gen teams to optimize marketing messages and campaigns in real-time

Requirements:

This position requires a technical background in SaaS and/or storage/File Sync and Share technologies, comprehensive business understanding of the broader industry dynamics (storage, cloud, applications, collaboration etc.) and a passion for creating best-in-class content (presentations, product overview, videos, infographics etc.).

  • 5+ years of product marketing experience with at least 2 years of experience in SaaS product offering
  • Proficient in productivity applications such as Microsoft Office, and comfortable with collaboration technologies.
  • Familiar with marketing automation tools such as Marketo Google Analytics etc.
  • Exceptional ROI-tracking skills, able to prove what is –or isn't—working
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Bachelor's degree in business or marketing; MBA preferred.