Develops, implements, and manages commercial voice services including but not limited to TDM Access Lines, EPAK, PRIs, IP-PRIs, SIP and Hosted PBX. Responsibilities include preparing business cases and marketing plans, defining target markets, preparing revenue forecasts, coordinating pre-launch activities with functional departments, identifying and establishing sales channels to maximize market penetration, development of product applications, and product life cycle planning/management.
This position may be located in NNE market - Portland, ME, Manchester, NH
Manages, promotes, plans, and coordinates activities for assigned product lines and ensures synergy with related Product Managers on the team so that product line objectives are accomplished within prescribed time frame and parameters.
Manages commercial voice product portfolio in NNE and TG markets, to include all life cycle stages, pricing and positioning, bundling, advertising, competitive analysis and tariff evaluation.
Manages and negotiates third party vendor relationships to provide best in class customer solutions for products and services.
Establishes regional sales promotions, telemarketing campaigns, and special incentive programs, and works with analyst to ensure development of reporting mechanisms to track success.
Participates in the development of all marketing collateral, including website, product releases, brochures, advertisements, pricing sheets, sales materials, newspaper, radio, direct mail pieces, customer letters, etc. Coordinates effective ad campaigns with Marketing Communications.
Prepares financial and product forecasts, using Company provided data and market research. Prepares monthly, quarterly, and yearly revenue projections on assigned products. Provides monthly analysis for actual revenue as compared to projections.
Responsible for product financial results including revenue streams, anticipation of total cost, ROI projects and overall growth. Manages expenses related to product including vendor invoices and contacts. Analyzes product profitability. Recommends cost reduction and revenue enhancement solutions to management.
Tracks industry trends, product segment growth, market share, and other pertinent data to provide basis for strategic planning and product development. Alerts management to developing opportunities or concerns and provides data to support decision-making.
Maintains an awareness of the competition and other market forces affecting the product line, through effective networking and mainstream research. Provides key competitive information and product comparisons to market research team. Proactively seeks and analyzes competitive intelligence through personal experience on a consistent basis.
Oversees all aspects of product policies, objectives and initiatives. Researches new products, product enhancements and product redesign that align the product development function with the goals of the organization. Evaluates the potential and practicality of products in development.
Works closely with the entire company on implementation efforts, to ensure that appropriate testing, preparations, and training are in place for successful rollout and implementation of new product launches.
Brings new competitive, innovative and customer desired products to market. Integrates Product Roadmap process into strategic plan, annual budgeting process and product event calendar execution. Prepares and refers to business case documents to determine strategies for marketing and selling product and/or services. Develops product applications, and pricing. Defines and develops promotional activities, plans and assists in implementation of product launch. Works collaboratively with other groups to roll out new product and enhancements.
Prepares and conducts product specific training for workgroups throughout the Company. Training includes: product overview, technical overview, feature descriptions, future enhancements, product applications, benefits of product, overall product positioning, competitive analysis, pricing, tariffs, promotions, maintenance procedures, installation procedures, identification of target market, sales collateral, and service order process. Works with other Product Managers to ensure goals are set, reportable mechanisms are in place and measurable results are monitored.
Develops and/or edits collateral material, brochures, ad copy, pricing sheets, and sales materials. Coordinates effective ad campaigns with Corporate Communications. Suggests ad copy, geographic coverage, ad medium and frequency information.
Responds to requests from Sales to design and price large one-of-a-kind solutions to effectively meet customers' needs. The request from Sales may come in the form of a verbal request or a more formal RFP process.
Develops initiatives related to customer acquisition and retention. Analyzes churn trends, customer satisfaction, and dissatisfaction. Manages initiatives with internal departments to improve customer retention and churn.
Communicates openly with internal departments to ensure product authenticity and intent are being followed and provides feedback when opportunities for improvement are available.
Manages essential commercial voice products, ensuring internal policies and external relationships are managed. Provides consistent services to customers, which meet all regulatory requirements.
Supports the above duties across multiple geographical areas and markets. Responsible for supporting, guiding and consolidating inherited product lines due to company acquisition. Consolidating product lines involving analyzing product features, product functions and market place differentiation.
Defines and solves problems that vary greatly, within very broad policy guidelines. Uses Company computer systems to access customer records, research problems and develop solutions. Exercises constant awareness and knowledge of privacy issues while working with Company and customer records.
Travels, both locally and nationally to attend meetings, seminars and training sessions, which may encompass more than one day, including weekends. Uses air or ground transportation, depending on distance traveled.
Reports for work on time and maintains a satisfactory attendance record.
Technical training or knowledge: Thorough knowledge of TDM and VoIP technologies. Must have knowledge of and working ability with personal computers, word processing, and database and spreadsheet software. Understanding of TDM and VoIP networks and services.
Professional training or knowledge: Must have a demonstrated ability to communicate effectively with all management levels, customers and other employees. Proven ability to define and market services offered by the Company. Must possess the ability to motivate teams to work toward common objectives in the face of adversity, time constraints and resource shortages. Excellent verbal and written communication skills are essential. Must possess financial/forecasting ability, project and time management skills.
Work experience: Minimum of 8-10 years of experience in the communications industry, with at least 2 years in Product Management. Minimum of four years TDM and VoIP industry experience.
License required: Valid driver's license.
General education or equivalent: High school diploma or equivalent (GED); Bachelor's degree in engineering, marketing or related field preferred or equivalent related work experience.