Principal, Commercial Effectiveness

Symphony Health Solutions   •  

Blue Bell, PA

Industry: Hospitals & Medical Centers


8 - 10 years

Posted 47 days ago

Job Summary:

The Principal role has primary responsibility for consulting with customers and salespeople to drive new business development of standard and custom analytics, including advanced modeling projects in the Commercial Effectiveness (CE) Consulting practice area.

*Experience with selling analytic projects, link physician targeting, segmentation, and promotional response is preferred.


• Consults with customers and salespeople to drive new business development to meet quarterly and annual sales goals. Meets with clients when called in by a National Account Director (NAD) to discuss, document, and fully understand specific needs identified by the NAD; determine if a standard product/analytic will meet the client needs or if a customized solution is required.

• Develops a methodological approach to meet client objectives, including design and documentation, if a customized deliverable is required; effectively articulates the business value of proposed deliverable/solution through a formal client presentation and addressing objections.

• Leads new customer projects to ensure quality and timing of results by participating in the project kick-off and status meetings; ensuring a smooth transition to the Consultant or Engagement Manager and Analyst team; provides consultation and leadership to the Consultant to ensure design, fulfillment, and execution of projects; presenting the final work product to the customer upon completion.

• Serves as the subject matter expert on Sales Operations Analytics (e.g. Promotional Response Modeling, Sales Force Sizing, Targeting, Alignment, Incentive Comp Design, Marketing Mix, Referral Networking) to sales and other areas in the organization by educating internal resources on appropriate client-focused solutions.

• Provides mentoring and coaching to Consultants and/or Engagement Managers regarding subject matter expertise, methodological approaches, solutions value and how to advance and close sales cycles. Informal training and coaching of analysts and customer service personnel as part of normal course of business to ensure knowledge is shared and disseminated into the organization. This position is responsible for conducting formal training sessions upon request.

• Contributes to new product development within the CE Consulting practice area that meets customer needs by identifying gaps in current offerings. Drives innovation through custom engagements with client including new product concepts and context solutions. Works with product managers and business unit team to translate unmet client requirements into business and functional specifications; participates in product design discussions, evaluates prototypes, and engages in beta testing.

• Develops and maintains expert level knowledge of the CE Consulting practice area by staying up-to-date with leading edge client business needs and solutions.

• Participates in and drives thought leadership within and of the organization.



  • Minimum: Bachelor's Degree in business, marketing, research-based social science, statistics, pharmacology, or quantitative methods.
  • Preferred: Master's Degree or Doctorate Degree in business, marketing, research-based social science, statistics, pharmacology, or quantitative methods.


  • 7+ years of experience with designing, selling and delivering analytics solutions supporting sales operations (e.g. Promotional Response Modeling, Sales Force Sizing, Targeting, Alignment, Incentive Comp Design, Marketing Mix) which leverage patient level data
  • Longitudinal Patient Analytics experience, in some combination of consulting, project management, leadership, or sales within the life science, pharmaceutical industry, or related support industry (e.g., consulting, data provider)
  • Successfully able to make in-person presentations to prospective clients in order to convey how a solution meets a business objective. Selling a complex product/service/solution requiring in-depth knowledge of the client's business and how solution meets that need.
  • Consistent achievement of sales quotas or other quantitative objectives.
  • Consultative selling approach.
  • Demonstrated ability to learn a complex product line quickly through self-initiative and discipline.
  • Leading cross-functional groups to create analytic solutions.
  • Creating analytics-based solutions based on client needs.
  • Working with complex datasets to create information and solutions with little guidance or oversight.

Knowledge, Skills, and Abilities:

  • Expert level knowledge of the healthcare industry, in supporting commercial operations and analytics.
  • Quantitative or data expertise; ability to create solutions out of data
  • Sales process and activities.
  • Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Familiar with SAS, SPSS, SQL or R.
  • Strong communication skills, including written and oral communication.
  • Customer-focused.
  • Ability to work as part of a collaborative team
  • Critical Thinking — uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Complex Problem solving — review related information to develop and evaluate options and implement solutions.
  • Expertise in specific therapeutic categories.

Travel Requirements:

  • Local and national travel 40% to 60% of work time.