Marketing Manager

BSI Group America Inc.   •  

Herndon, VA

Industry: Professional, Scientific & Technical Services

  •  

8 - 10 years

Posted 24 days ago

The Marketing Manager will be responsible for managing the marketing activity for Training, Product Certification, the Aerospace Sector and Automotive Sector.

Essential Responsibilities:

  • Assist with the design, implementation, and facilitation of the annual marketing strategies for the organization.
  • Support and facilitate development and execution of marketing plans with an eye to ensuring multiple stream integration
  • Coordinating and aligning marketing objectives with sales
  • Plan, design, develop, and oversee implementation and monitoring of marketing tactics
  • Ensure utilization of project planning and automation tools
  • Provide campaign and tactic analysis
  • Interface with sales and management teams
  • Plan and administer the marketing operations budget of the US.
  • Oversee Marketing Coordinators and seasonal workers
  • Amplify impact of activities/event attendance in coordination with the PR Manager
  • Draft and develop content for sales collateral, and customer presentation
  • Monitor website and SEO activities
  • Liaise and coordinate with the e-business, lead generation, training teams

About You

This great opportunity for an ambitious professional to gain visibility within the organization.

The ideal candidate will possess the following characteristics:

  • Bachelor's degree in marketing preferred; Graduate degree desirable
  • 10 years of marketing management experience
  • Software programs including but not limited to Microsoft Office - Word processing, spreadsheet (Excel), presentation (PowerPoint) and database applications and salesforce.com
  • Strong writing skills
  • Knowledge with Adobe Creative Suite, a plus
  • Experience using and developing reports with SalesForce.com, a plus
  • Marketing automation a plus
  • Fluent English. Understanding of Spanish, Portuguese or French would be beneficial