Email Marketing Manager

Apria Healthcare Group   •  

Lake Forest, CA

Industry: Healthcare

  •  

5 - 7 years

Posted 33 days ago

The Email Marketing Manager will be responsible for the design and execution of our B2C eCommerce lifecycle and campaign strategy, inclusive of our promotional calendar, database segmentation and hygiene, nurture and retention programs. This key role will work closely with product marketing, design, analytics, and other cross-functional team members. The ideal candidate has led a large-scale email marketing program within a high volume eCommerce business and has a strong technical and analytical background.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Define and execute upon the daily operations of our email marketing channel, including list segmentation, email sends/scheduling, a/b testing, reporting and analysis
  • Conduct QA checks on all assets, nurture programs, and integrations, in order to ensure flawless execution of sends
  • Create and maintain the quarterly promotional calendar
  • Own our email marketing platform (Emarsys) including our relationship to Customer Success as well its integration points to our webstore and other systems
  • Collaborate with Design, Product, and Content teams on content strategy and the creation of email templates
  • Write copy to improve open and click rates
  • Regular reporting and analysis of email marketing performance, as well as the creation of dashboards and reports, LTV, retention, and database health measurements
  • Use a data driven strategy to test, measure, and optimize the channel
  • Monitor inbox deliverability and overall sending reputation
  • Other duties as assigned

SUPERVISORY RESPONSIBILITIES

  • N/A

Minimum Required Qualifications

MINIMUM REQUIRED QUALIFICATIONS

Education and/or Experience

  • Bachelor's degree in related field
  • 5+ years of email marketing experience for a B2C eCommerce brand
  • Experience with list segmentation strategy and execution, lifecycle/drip automations, triggered events, database hygiene
  • Strong analytical skills, including experience with Google Analytics and UTM tracking, BI tools, and A/B testing. SQL experience is a bonus
  • Hands on experience with major email service providers (Listrak, Bronto, Emarsys, Sailthru, Responsys, Hubspot, Marketo, etc…)

Certificates, Licenses, Registrations or Professional Designations

  • N/A

SKILLS, KNOWLEDGE AND ABILITIES

  • Leadership
  • Business Acumen
  • Strategic Thinking
  • Problem Solving/Analysis
  • Financial Management (Budgeting)
  • Project Management
  • Communication Proficiency
  • Personal Effectiveness/Credibility

Computer Skills

  • Computer savvy with: MS Excel, MS Office and MS Project required.

Language Skills

  • English (reading, writing, verbal)

Mathematical Skills

  • College level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.

2019-6048