Director, Product Marketing

Liaison Technologies, Inc   •  

Gaithersburg, MD

Industry: Professional, Scientific & Technical Services

  •  

15+ years

Posted 37 days ago

This job is no longer available.

OPENTEXT - THE INFORMATION COMPANY

As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.

The opportunity:

The Director, Product Marketing will lead positioning, messaging and strategic go to market activities for the Covisint portfolio within OpenText Business Network—specifically the Identity & Access Management (IAM) solution set. The individual will have responsibility for leading product launches, Sales enablement activities, identifying market opportunities, and supporting global marketing campaign efforts.

You are great at:

The individual will have the expertise to support thought leadership activity, serving as the expert voice in the market to position OpenText and build product awareness.

• Define go to market strategy for solution set – how to maintain and grow the business.

• Work closely with Product Management to define and shape a market-driven roadmap

• Execute product launches including developing complete marketing 'bill of material' for your product portfolio: Sales pitch deck, collateral, web content, email templates, case studies, etc.

• Create high-value gated marketing assets to support lead generation activities (white papers, studies, etc.)

• Articulate positioning, implement and present messaging through all internal and external communication channels, including: Sales force training, partner communication, communication to analysts and press, presence at conferences, trade shows, and industry events

• Coordinate and lead marketing and lead generation campaigns, working with regional Field Marketing to execute on and track success of the campaigns and related assets. Create and refine key marketing assets.

• Drive media and analyst relations strategy for product line and take lead role in briefing analysts on solutions and strategic directions.

The individual will have the expertise to support thought leadership activity, serving as the expert voice in the market to position OpenText and build product awareness.

• Define go to market strategy for solution set – how to maintain and grow the business.

• Work closely with Product Management to define and shape a market-driven roadmap

• Execute product launches including developing complete marketing 'bill of material' for your product portfolio: Sales pitch deck, collateral, web content, email templates, case studies, etc.

• Create high-value gated marketing assets to support lead generation activities (white papers, studies, etc.)

• Articulate positioning, implement and present messaging through all internal and external communication channels, including: Sales force training, partner communication, communication to analysts and press, presence at conferences, trade shows, and industry events

• Coordinate and lead marketing and lead generation campaigns, working with regional Field Marketing to execute on and track success of the campaigns and related assets. Create and refine key marketing assets.

• Drive media and analyst relations strategy for product line and take lead role in briefing analysts on solutions and strategic directions.

What it takes:

• Minimum 15 years of professional experience

• Minimum 7 years of relevant information access and security experience

• B2B and supply chain knowledge/experience strongly preferred

• Bachelor's degree in computer science, marketing or similar field

• Strategic thinking and ability to define and pursue strategic objectives

• Strong written and oral communication skills is a must

• Proven ability to meet deadlines without sacrificing work product quality

• Ability to prioritize and differentiate what matters from the noise

• Ability to work with cross-functional groups within and outside the organization