Customer Marketing Manager in Portland, OR

$100K - $150K(Ladders Estimates)

WilburEllis   •  

Portland, OR 97201

Industry: Manufacturing & Automotive


5 - 7 years

Posted 40 days ago

Purpose of Position:

The Customer Marketing Manager is responsible for demand creation and price discipline in the assigned geography.

Key Skills and Abilities:

  • Minimum of 5 years' experience in marketing, sales, or product development roles
  • Bachelor's degree or higher in Agriculture or Business related fields is required
  • Strong and visible leadership- Ability to quickly establish credibility and utilize strategic thinking to shape the team and strategic plan within the functional organization as well as in partnership with cross-functional stakeholders
  • Impact and influence- ability to influence, develop and maintain effective internal/ external relationships to facilitate change, with and without authority, and ensure cohesion across the organization. Able to promote and secure buy in from a cross-functional leadership team and peer groups within the organization
  • Interpersonal effectiveness- is sensitive to different points of view and seeks to understand and resolve conflicts/ issues in a constructive manner. Able to operate effectively and comfortably with different cultures, in strange and challenging situations and to direct and instruct in a respectful and polite manner
  • Effective communication - Ability to, both verbally and in writing, communicate strategy and information to key stakeholders at all levels of the organization (internal/external) especially influencing across organization and departments to ensure alignment and delver results
  • Apply practical experience with communications, culture, and change management
  • Understanding of cross-functional and functional coordination
  • Experience implementing and overseeing the quality of deliverables and effectively managing the team and day-to-day relationships to ensure exceptional performance
  • Experience with staff development and eagerness to mentor junior practitioners

Key Personal Attributes:

  • Aligns to company core values: Integrity, Diversity, Effort, Accountability, and Service
  • Good interpersonal and team building skills with a positive attitude and ability to establish relationships with field personnel, peers and customers
  • Ability to work independently and manage multiple task assignments
  • Strong problem solving and troubleshooting skills with the ability to exercise mature judgment
  • Ability to travel (more than 50% of the time)

Key Responsibilities and Deliverables:

  • Support field sales and will work directly with the Director of Sales, Customer Marketing Director, and Sales Managers
  • Develop and implement a marketing strategy for the division which aims at actively increasing market share and improving financial performance
  • For assigned geography, lead customer segmentation, targeting, and offer development by segment including suggested product selection by segment
  • Partner with sales on pricing strategy and execution including in-season adjustments for the assigned geography
  • Particular focus on top 80% of products by gross margin for assigned geography
  • Guide the launch of strategic marketing initiatives such as the APEX experience
  • Continuously analyze markets and identify marketing-related risks and opportunities
  • Key coordination point between the field sales and branded technology to develop branded products launches
  • Support sales and supplier relations team on product strategy and execution
  • Manage and ensure the execution of all marketing plans (strategic and tactical) which have been developed in consultation with the key stakeholders such as sales, branded technologies, and supplier relations
  • Manage and attain budget objectives

Compensation and Benefits:

  • Competitive Annual Salary (to be determined based on experience and other factors)
  • Comprehensive company benefits

Valid Through: 2019-11-5