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    William Boucher

    Kirkland, Washington

    Division VP - Marketing

    DR Horton

    Marketing, brand, and communications strategist

    Experienced B2C and B2B marketing and communications professional with a cross-functional background that understands the importance of an integrated marketing, communications, sales, field, and customer service operations brand strategy.

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    check markDesign & UX

    Ask Me About

    Integrated Marketing
    Leader as Learner
    PR and Communications
    Process Discipline
    Using Personas in B2B Marketing
    Why Customer Service is a Marketing Strategy
    Where I've Worked
    DR Horton logo

    Nov 2019 – Present

    Division VP - Marketing

    DR Horton
    L

    Nov 2016 – May 2019

    Sr. Director, Brand and Communications

    L2L, LLC
    L

    2015 – 2019

    Owner/Consultant

    Lightbulb! marketingworks, LLC
    KeyBank logo

    2009 – 2015

    SVP, Regional Field Marketing and Communications

    KeyBank
    Weyerhaeuser logo

    1999 – 2009

    Vice President, Marketing & Public Relations

    Weyerhaeuser
    American Express logo

    1998 – 1999

    Vice President, Marketing and Partnership Management

    American Express
    American Express logo

    1993 – 1998

    Senior Manager, Business Development - Government Travel Services

    American Express
    American Express logo

    1988 – 1993

    Marketing Operations Manager

    American Express
    Where I've Studied

    MBA, Marketing

    W.B. Carey School of Business, Arizona State University

    BA, Business Administration

    Foster School of Business, University of Washington,

    KipCamp Social Media, Ohio State University; Toyota Lean Thinking; AMA Advanced Social Media

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    In the Media

    Social Media