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    William Boucher

    Kirkland, Washington

    Sr. Director, Brand and Communications

    L2L, LLC

    Marketing, brand, and communications strategist

    Experienced B2C and B2B marketing and communications professional with a cross-functional background that understands the importance of an integrated marketing, communications, sales, field, and customer service operations brand strategy.

    Specialties

    Brand Marketing & Management

    Communications & PR

    Digital Marketing & Social Media

    Marketing Research & Analysis

    Design & UX

    Editorial & Content Management

    Ask Me About

    Integrated Marketing
    Leader as Learner
    PR and Communications
    Process Discipline
    Using Personas in B2B Marketing
    Why Customer Service is a Marketing Strategy

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Where I've Worked
    L

    2015 – 2017

    Owner/Consultant

    Lightbulb! marketingworks, LLC

    2009 – 2015

    SVP, Regional Field Marketing and Communications

    KeyBank

    1999 – 2009

    Vice President, Marketing & Public Relations

    Weyerhaeuser

    1998 – 1999

    Vice President, Marketing and Partnership Management

    American Express

    1993 – 1998

    Senior Manager, Business Development - Government Travel Services

    American Express

    1988 – 1993

    Marketing Operations Manager

    American Express
    L

    Nov 2016 – Present

    Sr. Director, Brand and Communications

    L2L, LLC
    Where I've Studied

    MBA, Marketing

    W.B. Carey School of Business, Arizona State University

    BA, Business Administration

    Foster School of Business, University of Washington,

    KipCamp Social Media, Ohio State University; Toyota Lean Thinking; AMA Advanced Social Media

    Ask Me for a Referral

    L2L, LLC

    In the Media

    Social Media