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    Tammy Hesse

    Davidson, North Carolina

    Director, Marketing Automation & Optimization

    Aptus Health

    Results-oriented B2B and B2C Senior Digital Marketer

    Passionate about building customer demand & loyalty through data insights and the delivery of highly personalized, cross-channel experiences via marketing automation. Not only a digital strategist, but a hands-on technical marketer.

    Specialties

    check markBrand Marketing & Management

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markDesign & UX

    Ask Me About

    Personalized user experiences
    Dynamic email nurture streams
    Marketing automation
    ABn and multivariate optimization
    Data-driven marketing strategies
    Integrated demand gen campaigns
    Lifecycle marketing
    Where I've Worked
    A

    Mar 2018 – Jan 2020

    Director, Marketing Automation & Optimization

    Aptus Health
    A

    Dec 2015 – Feb 2018

    Director, Demand Generation

    Aptus Health
    Upromise By Sallie Mae logo

    Jan 2014 – Mar 2015

    Director, Member Engagement

    Upromise By Sallie Mae
    Upromise By Sallie Mae logo

    Apr 2010 – Dec 2013

    Senior Segment Manager, Product Marketing

    Upromise By Sallie Mae
    U

    Feb 2008 – Mar 2010

    Marketing Communications Manager

    Upromis by Sallie Mae
    I

    Mar 2001 – Aug 2007

    Marketing Account Director

    Infinite Media, Inc
    E

    Oct 1998 – Feb 2001

    Assistant Vice President, Marketing

    Eastern Bank
    Where I've Studied

    1993

    Certificate, Bank Marketing Management

    University of Colorado

    1989

    BS, Business

    Salem State College

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Aptus Health

    In the Media

    Social Media