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    Santiago Arboleda

    Decatur, Georgia

    Consumer Knowledge Director / Marketing Effectiveness Leader

    Georgia Pacific

    Specialties

    check markBrand Marketing & Management

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    Where I've Worked
    Georgia Pacific logo

    2019 – 2020

    Consumer Knowledge Director / Marketing Effectiveness Leader

    Georgia Pacific
    Georgia-Pacific logo

    2017 – 2019

    Marketing Director / Brand Building Leader - Bath Tissue

    Georgia-Pacific
    Georgia Pacific logo

    2015 – 2017

    Marketing Director / Brand Building Leader - Paper Towels

    Georgia Pacific
    Georgia Pacific logo

    2012 – 2015

    Consumer, Shopper and Market Insights Director

    Georgia Pacific
    Georgia Pacific logo

    2010 – 2012

    Sr. Manager, Advance Analytics

    Georgia Pacific
    Z

    2009 – 2010

    Director

    Zyman Group

    2006 – 2009

    Managing Consultant

    Z

    2003 – 2006

    Consultant

    Zyman Group
    Where I've Studied

    MBA, Marketing

    Emory University, Goizueta Business School

    MS, Marketing for Mass Consumption Products and Services

    Icesi University

    BS, (BS), Industrial Engineering

    Javeriana University

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    In the Media

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