Rikke Alderson

Los Angeles, California

EVP, Chief Growth & Performance Office , Nogin (aka Branded Online)

Experience at:
Capital Group, the Hershey Company, Big 5 Sporting Goods Corp

I’m interested in mentoring people from:

  • N
    Nogin (aka Branded Online)
  • company logo
    the Hershey Company
  • U
    University of California, Berkeley
  • Other (non-profits, Meetups, industry associations)
Rikke Alderson

Ask Me About

Digital Innovation
Effective Team Mentoring
Female Executive Mentorship
Innovation and Transformation
Performance Metrics KPIs Success
Turnaround Executive Leadership
Where I've Worked

2020 – Present

EVP, Chief Growth & Performance Office

Nogin (aka Branded Online)
Capital Group logo

2018 – 2020

VP, Institutional & Brand Journey Marketing

Capital Group
the Hershey Company logo

2016 – 2018

Sr. Director of Digital Marketing & Advancement

the Hershey Company

2010 – 2016

Sr. Director of Digital/Omni-Commerce Marketing

Big 5 Sporting Goods Corp
Where I've Studied

Bachelors, Political Science

University of California, Berkeley

People I've Reported To

People I've Worked With

People Who've Reported to Me

Chief Marketing Officer, Chief Growth Officer, Chief Digital Officer

Passionate Native American/Danish C-level executive, strategist and digital leader who is driven by a growth mindset, integrity, unapologetic authenticity and outcomes. I am a vision/mission-led marketing exec who transforms organizations, problem-solves business needs iteratively and builds teams whose strategies are led through a customer-centric strategic lens, while delivering outcomes for both ‘consumers’ and business. I have broad and deep expertise in both D2C/B2B marketing and business.


check markBrand Marketing & Management

check markMarketing Research & Analysis

check markDigital Marketing & Social Media

check markMedia Production & Broadcasting

Ask Me for a Referral

Nogin (aka Branded Online)

In the Media

Social Media