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    Paula Burr

    Olathe, Kansas

    Director ? CRM, Insights, and Analytics

    Helzberg Diamonds

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    check markMedia Production & Broadcasting

    check markDesign & UX

    Where I've Worked
    Helzberg Diamonds logo

    2019 – Present

    Director ? CRM, Insights, and Analytics

    Helzberg Diamonds
    P

    Jan 2017 – Present

    Director, Consumer Insights and Analytics

    Payless ShoeSource
    D

    2018 – 2019

    Director ? Analytics and Insight

    Deg Digital
    P

    2017 – 2018

    Director ? Consumer Insights and Analytics

    Payless Shoesource
    Usaa logo

    Jan 2014 – Jan 2017

    Director, Digital Analytics & Optimization

    Usaa
    Usaa logo

    2014 – 2017

    Director ? Product Management/Digital Analytics and Optimization

    Usaa
    H

    Jan 2013 – Jan 2014

    Director, Global Business Intelligence

    hib? Inc
    H

    2013 – 2014

    Director ? Global Business Intelligence/Global Head ? Web Analytics

    Hib? Inc
    S

    Jan 2011 – Jan 2013

    Senior Manager

    Sam's Club

    Jan 2010 – Jan 2011

    Director

    D

    Jan 2009 – Jan 2011

    Director of Digital Analytics & User Insights

    Digital Insight Solutions

    2010 – 2011

    Director of Analytics

    D

    2009 – 2011

    Owner/Founder

    Digital Insight Solutions, Llc
    N

    Jan 2008 – Jan 2009

    Business Analyst/Web Analytics and Site Optimization Consultant

    Numeric LLC
    Cdw logo

    Jan 2007 – Jan 2008

    E-Commerce Manager, Site Performance and User Insights

    Cdw
    Cdw logo

    2007 – 2008

    E-Commerce Manager ? Site Performance and User Insights

    Cdw
    Sprint Nextel logo

    Jan 2006 – Jan 2007

    Web Analytics Manager, Virtual Business/Strategic Research

    Sprint Nextel
    American Century Investments logo

    Jan 1996 – Jan 2007

    Web Interface Development & Web Analytics Manager

    American Century Investments
    Sprint Nextel logo

    2007 – 2007

    Web Analytics Manager − Virtual Business/Strategic Research

    Sprint Nextel
    Where I've Studied

    Bachelors

    Missouri Institute of Technology

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    In the Media

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