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    Pamela Abbazia

    Trenton, New Jersey

    Executive Director, Marketing & Digital Strategy

    Rider University

    Executive Director of Marketing and Digital Strategy

    Marketing and communication strategist. Accomplished in leading cross-functional teams to meet lead generation, revenue growth and customer reactivation goals. Skilled at analyzing key performance metrics to inform decision-making.

    Specialties

    check markBrand Marketing & Managementcheck markCommunications & PRcheck markMarketing Research & Analysischeck markDigital Marketing & Social Mediacheck markEditorial & Content Managementcheck markMedia Production & Broadcastingcheck markDesign & UX

    Ask Me About

    Digital marketing analytics
    Leadership
    Marketing strategy
    Strategic planning
    Team building
    Website development
    Where I've Worked
    R

    2019 – Present

    Executive Director, Marketing & Digital Strategy

    Rider University
    R

    2018 – 2019

    Director, Digital Strategy

    Rider University
    D

    2015 – 2017

    Social & Digital Media Manager

    Domino Foods, Inc.
    D

    2013 – 2014

    Social & Digital Media Specialist

    Domino Foods, Inc.
    D

    2011 – 2013

    Group Manager, Creative & Engagement Services

    Digital Brand Expressions
    D

    2009 – 2011

    Manager, SEO & Social Media Marketing

    Digital Brand Expressions
    D

    2006 – 2009

    SEO Content & Analysis Specialist

    Digital Brand Expressions
    Where I've Studied

    MA, Communication & Media, Digital

    Rutgers University

    BA, Communication, Writing Arts

    Rowan University

    Certificate, Marketing Strategy

    Cornell University

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Rider University

    In the Media

    Social Media