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    Oscar Herrada

    Chester Springs, Pennsylvania

    Head of Consumer & Channel Marketing, Americas

    Lifescan

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markDigital Marketing & Social Media

    Where I've Worked
    Lifescan logo

    Dec 2019 – Present

    Head of Consumer & Channel Marketing, Americas

    Lifescan
    News Corp logo

    Jan 2018 – Nov 2019

    VP Business Development News America Marketing Division

    News Corp
    the Hershey Company logo

    Aug 2014 – Dec 2017

    Director Shopper & Customer Engagement

    the Hershey Company
    Abbott Nutrition logo

    Jul 2012 – Aug 2014

    Head of Shopper Marketing

    Abbott Nutrition
    Hasbro logo

    Jun 2010 – Jul 2012

    Director Strategic Marketing

    Hasbro
    Nestle Waters logo

    Apr 2006 – Jun 2010

    Senior Retail Marketing Manager

    Nestle Waters
    Pepsico logo

    Jan 2004 – Jan 2006

    Marketing Manager

    Pepsico
    Pepsico logo

    Jan 2001 – Jan 2004

    Associate Marketing Manager

    Pepsico
    Pepsi-cola International logo

    Jan 2000 – Jan 2001

    Financial Analyst, Strategic Planning

    Pepsi-cola International
    Where I've Studied

    Masters, MBA

    International Management & Finance / University of Maryland, College Park

    Bachelors, Business Administration

    Marketing / University Garcilazo de la Vega

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    In the Media

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