Nancy Scherden

North Aurora, Illinois

I’m interested in mentoring people from:

    Nancy Scherden

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    Brand Positioning
    Competitive Intelligence
    Consumer and Market Segmentation
    Digital/Web Satisfaction
    Market Intelligence
    Pricing Strategy
    Product Innovation
    Strategic Business Models
    Strategy - Corporate
    UX /Design Research

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    Strategic Insight and Market Research Leader

    Extensive Insight and Market Intelligence experience within world-class IOT, Automotive, Consumer Package Goods, Business to Business, Direct to Consumer, and Retail organizations. Master at leveraging Insight and Market/Competitive Intelligence that impact the business bottom line and long-term strategy. Solid leadership/mentoring and thought leadership in and outside the organization. Well versed in leveraging Consumer & Market Insight to drive pipeline innovation and GTM strategies.

    Specialties

    Brand Marketing & Management

    Marketing Research & Analysis

    Digital Marketing & Social Media

    Design & UX

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