Nancy Scherden

North Aurora, Illinois

Managing Director, Insight & Intelligence, Blue Cross Blue Shield Association

Experience at:
Chamberlain Group, Navistar

I’m interested in mentoring people from:

    Nancy Scherden

    Ask Me About

    Brand Positioning
    Competitive Intelligence
    Consumer and Market Segmentation
    Digital/Web Satisfaction
    Market Intelligence
    Pricing Strategy
    Product Innovation
    Strategic Business Models
    Strategy - Corporate
    UX /Design Research
    Where I've Worked
    Blue Cross Blue Shield Association logo

    Feb 2020 – Present

    Managing Director, Insight & Intelligence

    Blue Cross Blue Shield Association
    Chamberlain Group logo

    2014 – Jan 2020

    Director, Global Insights - Group Lead

    Chamberlain Group
    Navistar logo

    2011 – 2014

    Global Research and Intelligence Director

    Navistar
    Navistar logo

    2010 – 2011

    Business Intelligence Director

    Navistar
    Navistar logo

    2006 – 2010

    Market Research Manager

    Navistar
    Where I've Studied

    In Progress

    BA, Marketing and Business Administration

    Western Michigan University

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Strategic Insight and Market Research Leader

    Extensive Insight and Market Intelligence experience within world-class IOT, Automotive, Consumer Package Goods, Business to Business, Direct to Consumer, and Retail organizations. Master at leveraging Insight and Market/Competitive Intelligence that impact the business bottom line and long-term strategy. Solid leadership/mentoring and thought leadership in and outside the organization. Well versed in leveraging Consumer & Market Insight to drive pipeline innovation and GTM strategies.

    Specialties

    check markBrand Marketing & Management

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markDesign & UX

    In the Media

    Social Media