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    Mary Gold

    Deerfield, Illinois

    Communications & Innovation Consultant

    Marketing Strategy

    Specialties

    Brand Marketing & Management

    Communications & PR

    Marketing Research & Analysis

    Digital Marketing & Social Media

    Editorial & Content Management

    Media Production & Broadcasting

    Design & UX

    Where I've Worked
    M

    2002 – Present

    Communications & Innovation Consultant

    Marketing Strategy
    I

    2013 – 2017

    Vice President, Marketing & Business Development

    Illinois Holocaust Museum & Education Center
    D

    Feb 2002 – Feb 2002

    Fortune 500 Experience

    Dreyer?s Grand Ice Cream, VP Marketing & Innovation ? Global brand and product innovation; Tropicana (Seagram?s), VP Marketing ? Brand, channel, and account leadership for flagship juice products; ConAgra ? Director of Marketing, Healthy Choice ? Develop
    A

    Jan 2002 – Jan 2002

    Additional Areas of Experience

    Additional Areas of Experience: Pioneered the use of advanced analytics and implemented data-driven marketing best practices ? Instituted PPC, Google and LinkedIn display campaigns with 3rd party vendor ? Structured and negotiated strategic alliances, par
    Where I've Studied

    Masters, MBA

    Carnegie Mellon University, Tepper School of Business

    Bachelors, Psychology

    University of Illinois

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    Marketing Strategy

    In the Media

    Social Media