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    Luis Caballero

    Dallas, Texas

    Executive Director of Marketing - Integrated Marketing & Segmentation

    Cox Enterprises

    Strategic Marketing Executive & Global Brand Leader

    Award-winning, subject matter expert in connecting Consumers with Brands by conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness.


    Brand Marketing & Management

    Communications & PR

    Marketing Research & Analysis

    Digital Marketing & Social Media

    Editorial & Content Management

    Design & UX

    Ask Me About

    Strategy & Behavior Expert
    Strategic Marketing
    Brand Strategy & Development
    GTM Strategy
    Revenue Strategy
    Creative Strategy & Development
    Digital Strategy & Deployment
    Consumer Behavior Expert
    Where I've Worked

    Jan 2013 – Present

    Executive Director of Marketing - Integrated Marketing & Segmentation

    Cox Enterprises

    Jan 2011 – Jan 2013

    Senior Director, Marketing - Integrated Marketing Segmentation & Product

    Radioshack Corporation

    Jan 2007 – Jan 2011

    Managing Partner & Head of Brand Strategy

    Matador Marketing Group / Concussion Branding & Design

    Jan 2005 – Jan 2008

    Senior Divisional Marketing Manager - Product / Hispanic / Field


    Jan 2003 – Jan 2005

    Marketing Director

    Churchs Chicken

    1998 – 2002

    Senior Marketing Manager - Product / Field

    Yum! Brands
    Where I've Studied


    Masters, Behavioral Science

    Southern Methodist University


    Bachelors, Psychology

    Southern Methodist University

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Cox Enterprises
    Las Vegas, NV and 3 other location(s)
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    In the Media

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