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    Luis Caballero

    Unknown, Other

    Executive Director of Marketing, Integrated Strategy, Marketing, and Segmentation

    Cox Communications

    Global Branding & Marketing Strategy Leader

    Award-winning, subject matter expert in connecting Consumers with Brands by conceptualizing and delivering marketing and branding strategies that drive loyalty, consumer engagement and brand awareness.

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    check markDesign & UX

    Ask Me About

    Brand Optimization and Awareness
    Brand Strategy & Development
    Consumer Behavior Expert
    Creative Strategy & Development
    Digital Strategy & Deployment
    GTM Strategy
    Multicultural & Diversity
    Revenue Strategy
    Strategic Marketing
    Strategy & Behavior Expert
    Where I've Worked
    C

    2013 – Present

    Executive Director of Marketing, Integrated Strategy, Marketing, and Segmentation

    Cox Communications
    R

    2011 – 2013

    Senior Director, Marketing, Integrated Marketing Segmentation and Product

    RadioShack Corporation, Dallas
    M

    2007 – 2011

    Managing Partner and Head of Brand Strategy

    Matador Marketing Group
    Subway logo

    Senior Divisional Marketing Manager, Product / Hispanic / Field

    Subway
    T

    Senior Marketing Manager, Product / Field, YUM Brands

    Taco Bell, Dallas
    Where I've Studied

    In Progress

    MA, Behavioral Science

    Southern Methodist University

    In Progress

    BA, Psychology

    Southern Methodist University

    In Progress

    Graduate Leadership Program

    University of Virginia

    In Progress

    Executive Leadership & Coaching Program

    University of Texas

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Cox Communications

    In the Media

    Social Media