Laura DeWitt

Winnetka, Illinois

Director, Qualitative , Kantar

Experience at:
Idea Farm, Kelton Global, Brandimage

I’m interested in mentoring people from:

    Ask Me About

    mentoring
    non profit discovery
    package design research
    qualitative research
    strategic branding
    Where I've Worked
    I

    Jan 2012 – Jul 2015

    Partner

    Idea Farm

    Jan 2012 – Jan 2013

    SVP

    Kelton Global
    B

    Aug 2001 – Mar 2010

    Research Director, Strategic Consulting

    Brandimage
    U

    Oct 1999 – Aug 2001

    Research Director, Global Marketing & Strategy

    UNext.com

    May 1997 – Oct 1999

    Interactive Research Manager, Corporate Marketing Services

    Kraft Foods
    M

    Jun 1995 – May 1997

    Senior Associate, Business Development

    Maya Group, Ltd

    Aug 1993 – Jun 1995

    Marketing Research Manager, Customer Marketing Pet Foods

    Quaker Oats Company
    R

    May 1990 – May 1991

    Project Manager

    Ralston Purina Company

    Mar 1984 – May 1990

    Account Executive, Client Service

    Information Resources Inc

    May 1983 – Mar 1984

    Senior Account Representative, Testing Services

    Leo Burnett USA
    C

    Jul 2015 – Sep 2018

    Senior Advisor - Research

    Consultant (Self)
    K

    Oct 2018 – Present

    Director, Qualitative

    Kantar
    W

    May 2010 – Dec 2011

    Group Director

    Webb DeVlam
    S

    May 1991 – May 1993

    Marketing Manager, Client Service

    Spectra Marketing
    Where I've Studied

    2012

    Certificate, Qualitative Research/Master Moderator

    RIVA Institute

    BA, Communications

    Simmons College

    Literature

    University of London, Westfield College

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Moderator + Strategist + Storyteller + Creative + Curious

    Research strategist and qualitative expert. Passion for providing best in class research inquiry focused on creating business impact through a personal philosophy leveraging empathy and consumer connection.

    Specialties

    Brand Marketing & Management

    Marketing Research & Analysis

    Design & UX

    Ask Me for a Referral

    Kantar

    In the Media

    Social Media