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Kenneth Martell

Wilmington, North Carolina

Executive CEN Mentor, The Cameron School of Business

University of North Carolina, Wilmington

Combines entrepreneurial passion with managerial discipline; creative thinking with analytical savvy

Ken brings to his work a wealth of consulting experiences and applications, within a variety of business sectors and cross-functional leadership roles – as well as PhD academics, scientific research/analytical discipline, creativity and salesmanship

Ask Me About

Brand Management
Consulting
Consumer Behavior & Lifestyles
Customer Experience Management
Executive Mentor
Marketplace Research
Merchandising & Store Design
Omnichannel Marketing
Retailing
University Professor
Where I've Worked
U

2016 – Present

Executive CEN Mentor, The Cameron School of Business

University of North Carolina, Wilmington
M

2012 – Present

Independent Consultant

Martell & Associates, Marketplace Intelligence
A

2009 – 2012

U.S. Retail Accounts, Senior Executive

Agility Metrics, CEM Retailing Sectors
G

2002 – 2006

Vice President of Brand Management, Product Development & Marketing

GOSH Restaurant (Franchising) Enterprises
E

2001 – 2002

Vice President, Market Intelligence & CRM Analytical Consulting [1-year retainer]

EQUITEC, Advanced Information Managment Systems/Services
R

1998 – 2002

Vice President, Director of Strategic Services & Research

Retail Planning Associates (RPA), Design Agency
T

1979 – 1981

Assistant Professor and PhD Graduate-Student

The Ohio State University, Department of Marketing
P

Jan 1975 – 1980

Senior Consultant & Account/Project Director

Price Waterhouse, Managment Horizons (Retail Consulting Division)
P

1972 – 1973

Group Manager, Military Combat Strategy Analysts

Pentagon, U.S. Army Management Systems Support Agency
Where I've Studied

1980

PhD, Marketing & Psychometrics (a.b.d.)

The Ohio State University

1975

MBA, C.R.M. (Research & Analytics)

The Ohio State University

1970

Bachelors, IT / MIS (C.R.M. Systems)

Kent State University

People I've Reported To

People I've Worked With

People Who've Reported to Me

Ask Me for a Referral

University of North Carolina, Wilmington

In the Media

Social Media