KENNETH MARTELL

Wilmington, North Carolina

Executive CEN Mentor, The Cameron School of Business , University of North Carolina, Wilmington

Experience at:
Agility Metrics, CEM Retailing Sectors, TNS Global, Kantar/WPP, GOSH Restaurant (Franchising) Enterprises

I’m interested in mentoring people from:

    KENNETH MARTELL

    Ask Me About

    Brand Management
    Consulting
    Customer Experience Management
    Executive Mentor
    Marketplace Research
    Merchandising & Store Design
    Retailing
    University Professor
    Where I've Worked
    U

    2016 – Present

    Executive CEN Mentor, The Cameron School of Business

    University of North Carolina, Wilmington
    M

    2012 – Present

    Independent Consultant

    Martell & Associates, Marketplace Intelligence
    A

    2009 – 2012

    U.S. Retail Accounts, Senior Executive

    Agility Metrics, CEM Retailing Sectors
    T

    2006 – 2008

    Vice President, Senior Account Executive -- CG&S/Retailing Research Services

    TNS Global, Kantar/WPP
    G

    2002 – 2006

    Vice President of Brand Management, Product Development & Marketing

    GOSH Restaurant (Franchising) Enterprises
    E

    2001 – 2002

    Vice President, Market Intelligence & CRM Analytical Consulting [1-year retainer]

    EQUITEC, Advanced Information Managment Systems/Services
    R

    1998 – 2002

    Vice President, Director of Strategic Services & Research

    Retail Planning Associates (RPA), Design Agency
    T

    1990 – 1998

    Director of Asset Management Planning, Leasing & Marketing Research

    The Taubman Company
    L

    1981 – 1990

    Strategic Market Planning & VOC (Voice-Of-the-Customer) Internal Consultant

    L Brands (Limited Brands, Inc.)
    T

    1979 – 1981

    Assistant Professor and PhD Graduate-Student

    The Ohio State University, Department of Marketing
    P

    Jan 1975 – 1980

    Senior Consultant & Account/Project Director

    Price Waterhouse, Managment Horizons (Retail Consulting Division)
    The Ohio State University logo

    1973 – 1975

    Director of Business / Educational Research, Analysis & Consulting Services

    The Ohio State University
    P

    1972 – 1973

    Group Manager, Military Combat Strategy Analysts

    Pentagon, U.S. Army Management Systems Support Agency
    Where I've Studied

    1980

    PhD, Marketing & Psychometrics (a.b.d.)

    The Ohio State University

    1975

    MBA, C.R.M. (Research & Analytics)

    The Ohio State University

    1970

    Bachelors, IT / MIS (C.R.M. Systems)

    Kent State University

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Combines entrepreneurial passion with managerial discipline; creative thinking with analytical savvy

    Ken brings to his work a wealth of consulting experiences and applications, within a variety of business sectors and cross-functional leadership roles – as well as PhD academics, scientific research/analytical discipline, creativity and salesmanship

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    check markMedia Production & Broadcasting

    check markDesign & UX

    Ask Me for a Referral

    University of North Carolina, Wilmington

    In the Media

    Social Media