Kasey How

Columbia, South Carolina

Director, Large Group Marketing, BlueCross BlueShield of South Carolina

Experience at:
Companion Data Services, Colonial Life/Unum Group,

I’m interested in mentoring people from:

    Kasey How

    Ask Me About

    Adept at change management
    Effective corporate marketing
    Highly matrixed environment
    Optimized vendor management
    Where I've Worked
    BlueCross BlueShield of South Carolina logo

    Oct 2016 – Present

    Director, Large Group Marketing

    BlueCross BlueShield of South Carolina
    C

    Mar 2015 – Oct 2016

    Manager, Marketing Communications

    Companion Data Services
    Colonial Life/Unum Group logo

    Sep 2012 – Mar 2015

    Director, Marketing Communications

    Colonial Life/Unum Group

    Sep 2012 – Feb 2014

    Manager, Marketing Communications

    U

    Apr 2012 – Sep 2012

    Associate Director, Compliance

    UnitedHealthcare Community Plan of South Carolina
    Medical Mutual Family of Companies logo

    Sep 2007 – Apr 2012

    Sr. Communications Specialist

    Medical Mutual Family of Companies
    D

    Oct 2005 – Sep 2007

    Account Manager

    DP Professionals, Inc
    T

    Aug 2003 – Oct 2005

    Director of Operations & Legislative Affairs

    The Palmetto Policy Group
    BlueCross BlueShield of South Carolina logo

    Jan 2002 – Aug 2003

    Legislative Liaison Intern in Corporate Communications

    BlueCross BlueShield of South Carolina
    Where I've Studied

    BA, Public Relations

    University of South Carolina

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Proven marketing leader with 17 years’ experience

    Responsible for strategic and tactical direction, leading the development, execution and optimization of product, well-being and marketing initiatives.

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markEditorial & Content Management

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