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    John LaPierre

    Bethel, Connecticut

    Director, Digital & Customer Analytics


    Marketing analytics executive seeking management position with B2C ecommerce company

    Proven success in delivering profitable revenue growth through customer segmentation, marketing personalization and program optimization. Adept at guiding cross-functional teams but, not above rolling up my sleeves to lead by example.


    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    Ask Me About

    A/B & Multivariable Testing
    Analytical Frameworks
    Campaign Insight & Analysis
    Conversion Optimization
    Customer Segmentation
    E-commerce Analytics
    Marketing Mix Optimization
    Marketing Personalization
    Multi-Channel Measurement
    Team Leadership
    Where I've Worked
    Subway logo

    2018 – 2020

    Director, Digital & Customer Analytics


    2016 – 2018

    Senior Vice President, Analytics & Digital Operations

    Stella Rising
    Moxie logo

    2014 – 2015

    Senior Director, Analytics

    Primacy logo

    2011 – 2014

    Vice President, Analytics


    2008 – 2011

    Director, Digital Analytics

    Ryan Partnership
    360i logo

    2007 – 2008

    Director, Research & Analytics

    Modem Media logo

    2000 – 2007

    Associate Director, Strategy & Analysis

    Modem Media
    Where I've Studied

    BA, Advertising, Economics, Psychology

    University of Bridgeport

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

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    In the Media

    Social Media