Franci McFarland

Palo Alto, California

Principal User Experience Researcher, Wells Fargo

Experience at:
Facebook, Google, Start-up (Stealth-Mode)

I’m interested in mentoring people from:

  • N
    Northwestern University
  • Other (non-profits, Meetups, industry associations)
Franci McFarland
Where I've Worked
Wells Fargo logo

Nov 2020 – Present

Principal User Experience Researcher

Wells Fargo

Apr 2016 – Present

Principal, Product Research & Strategy Consulting

Facebook logo

Jan 2020 – Jul 2020

Research Scientist IV Oculus AR/VR on-site via Pro Unlimited

Google logo

Apr 2019 – Nov 2019

Sr. UX Researcher, ATAP (onsite via Adecco)


Jan 2019 – Jun 2019

Co-Founder / Advisor (consulting)

Start-up (Stealth-Mode)
Coursera logo

Mar 2018 – Feb 2019

Sr. User Experience Researcher

Facebook logo

Oct 2017 – Dec 2017

User Experience Researcher (on-site via Filter)

Twitch logo

Jan 2017 – Oct 2017

Sr. User Experience Researcher

Evernote logo

Apr 2016 – Sep 2016

Principal User Experience Researcher

LinkedIn, Inc logo

Jan 2015 – Feb 2016

Sr. User Experience Researcher

LinkedIn, Inc
Ericsson logo

Sep 2013 – Jan 2015

Senior User Experience Researcher (after acquisition from Microsoft)

Microsoft logo

Jul 2011 – Sep 2013

Sr. Design Researcher


Jan 2001 – Dec 2011

User Experience Research and Educational Technology Consultant

Sliced Bread Design, MetaCourse, HybridMedia, Branchlogic
Move, Inc. logo

Nov 2008 – Jul 2011

Manager, User Experience Research

Move, Inc.
Carnegie Mellon University logo

Aug 2002 – Jul 2004

Director of Educational Programs & Acting Assistant Professor, Silicon Valley Campus

Carnegie Mellon University
Northwestern University logo

Sep 1997 – Sep 2001

Research Assistant, Teaching Assistant, Project Management

Northwestern University
University of Chicago logo

Jun 1994 – Sep 1996

Manager of User Services , Social Sciences & Public Policy Computing Center

University of Chicago

Oct 1990 – Dec 1993

Technical Representative

Where I've Studied

In Progress

Certificate, Research Proposal: Initiating Research, part of the Market Research Specialization

University of California at Davis

In Progress

Certificate, Introduction to Data Science in Python, part of The Applied Data Science with Python Specialization

University of Michigan

In Progress

Certificate, R Programming, part of the Data Science Specialization

Johns Hopkins University


Certificate, The Data Scientists Toolkit, Part of the Data Science Specialization

Johns Hopkins University


Certificate, Influencing People, part of the Leading People and Teams Specialization

University of Michigan


PhD, Learning Sciences - Exited All But Dissertation

Northwestern University


MA, Learning Sciences

Northwestern University


BA, Psychology

Northwestern University

Ask Me About

People I've Reported To

People I've Worked With

People Who've Reported to Me

Empowering design of successful technologies through the lens of empathy, enjoyment, strategy and skill

Originally I studied cognitive science and human-computer interaction (HCI), and applied this to designing educational software for kids and adults. Later, I moved to Silicon Valley and helped launch a new campus for Carnegie Mellon University. We ran graduate programs in computer science via hybrid online- and classroom-based techniques. Ultimately I segued into the private sector, focusing my career on user experience research to help design business and consumer products.


check markMarketing Research & Analysis

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In the Media

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