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    Faya Higgs

    Dallas, Texas

    Product Development Director

    Jcpenney Private Brands

    Accomplished Product Development Director » Brand Strategist » Helping Brands Run Efficiently

    An enterprising product development executive with dynamic expertise in leading the collaboration of multiple teams for private brands. Directs brand vision to deliver innovative, customer-focused products to maximize market share.


    check markBrand Marketing & Management

    check markMarketing Research & Analysis

    Ask Me About

    Brand Growth & Development
    Calendar Management
    Drives Change & Innovation
    Market & Competitive Analysis
    Product & Trend Forecasting
    Product Strategy
    Resourceful & Takes Initiative
    Strategic Brand Vision
    Team Leadership
    Vendor Relationships
    Where I've Worked

    2017 – 2020

    Product Development Director

    Jcpenney Private Brands

    2015 – 2017

    Senior Product Development Manager

    Where I've Studied


    BA, Fashion Merchandising

    St. Catherine University


    BA, Business Administration

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Jcpenney Private Brands

    In the Media

    Social Media