Eric Allen

Ridgefield, Connecticut

Account Director, Numerator

Experience at:
Numerator, Lovesac, PepsiCo

I’m interested in mentoring people from:

    Eric Allen

    Ask Me About

    Social media engagement
    Brand sponsorship activation
    Customer acquisition cost
    Building brand trust
    Keeping brands relevant
    Where I've Worked
    Numerator logo

    Oct 2018 – Apr 2020

    Account Director

    Numerator
    Lovesac logo

    2014 – 2018

    Senior Director, Brand Activation

    Lovesac
    PepsiCo logo

    2013 – 2014

    Senior Manager, Consumer Engagement Insights & Strategy

    PepsiCo
    PepsiCo logo

    2011 – 2013

    Senior Brand Manager

    PepsiCo
    PepsiCo logo

    2008 – 2011

    Marketing Manager, Foodservice (Channel Marketing and Activation Teams)

    PepsiCo
    F

    Jun 2007 – Aug 2007

    Brand Management Summer Intern

    Frito-Lay
    Porter Novelli logo

    Feb 2002 – Jul 2006

    Account Supervisor, Consumer Marketing and Public Relations

    Porter Novelli
    K

    2000 – 2002

    Media Relations and Corporate Communications Representative

    Kintana
    N

    Apr 2000 – Nov 2000

    Assistant Account Executive, Media Relations

    Neale-may & Partners
    N

    Feb 1999 – May 1999

    Program Assistant, Marketing and PR

    National 4-h Council
    K

    1998 – 1999

    Associate Producer and TV Reporter Intern

    Kwwl-tv
    Where I've Studied

    2008

    MBA, Marketing

    Simon Graduate School of Business, University of Rochester

    1998

    BA, Journalism, PR

    Wartburg College

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Successful premium brand builder

    Fast brand growth driver in CPG and Durables. Consumer insights driven. Experience building creative campaigns for TV, digital and social media to drive brand equity and new customer acquisition.

    Specialties

    check markBrand Marketing & Management

    Ask Me for a Referral

    Numerator
    Senior Enterprise Sales Director - Remote
    5 - 7 years of experience
    Customer Success Director
    8 - 10 years of experience
    Sr. Data Science Manager
    5 - 7 years of experience
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