Brad VanAuken

Honeoye Falls, New York

President/Founder, Brandforward, Inc

Experience at:
Rochester Institute of Technology, Unilever, Element K (now Skillsoft)

I’m interested in mentoring people from:

    Brad VanAuken

    Ask Me About

    Brand management
    Digital marketing
    Marketing management
    Marketing research
    Product development
    Project management
    Public relations
    Team building
    Where I've Worked

    1999 – Present


    Brandforward, Inc
    Rochester Institute of Technology logo

    2012 – 2016

    Adjunct Professor

    Rochester Institute of Technology
    Unilever logo

    2008 – 2009

    Brand Management & Marketing Facilitator

    Element K (now Skillsoft) logo

    2000 – 2002

    Vice President of Marketing

    Element K (now Skillsoft)
    Hallmark Cards, Inc logo

    1995 – 1998

    Director - Brand Management & Marketing

    Hallmark Cards, Inc
    Avila University logo

    1995 – 1997

    Adjunct Professor

    Avila University
    Hallmark Cards, Inc. logo

    1992 – 1995

    Marketing Manager, Ambassador Food Team

    Hallmark Cards, Inc.
    Hallmark Cards, Inc. logo

    1991 – 1992

    Business Marketing Manager, Ambassador Everyday Counter

    Hallmark Cards, Inc.
    Hallmark Cards, Inc. logo

    1988 – 1990

    Senior New Business Strategist, New Product Discovery and Development Division

    Hallmark Cards, Inc.
    Hallmark Cards, Inc. logo

    1987 – 1988

    Product Development Manager

    Hallmark Cards, Inc.
    Hallmark Cards, Inc logo

    1986 – 1987

    Project Manager, Product Innovation

    Hallmark Cards, Inc
    Hallmark Cards, Inc. logo

    1984 – 1986

    Assistant Product Manager

    Hallmark Cards, Inc.
    Where I've Studied

    Hallmark Cards/University of Kansas Executive Development Program

    Bachelors, Management

    Rensselaer Polytechnic Institute

    Masters, General Management

    Harvard Business School

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Leading industry expert and published author on brand management and marketing

    My top skills are creativity, brand development, interpersonal skills, analytical skills, influencer ability, business sense, digital marketing experience and extensive hands-on experience.


    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    Ask Me for a Referral

    Brandforward, Inc

    In the Media

    Social Media