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    Anne Smith

    Kensington, Maryland

    Founder and Principal

    Elevate Consulting, Llc

    Elevator of Brands, Business, and Culture

    Multi-industry executive with a proven track record growing iconic brands, creating award-winning marketing campaigns, and launching disruptive innovation in CPG and hospitality.

    Specialties

    check markBrand Marketing & Management

    check markCommunications & PR

    check markMarketing Research & Analysis

    check markDesign & UX

    Where I've Worked
    E

    Jul 2020 – Present

    Founder and Principal

    Elevate Consulting, Llc
    Choice Hotels International logo

    Jun 2019 – Jun 2020

    Vice President, Corporate Strategy and Enterprise Growth

    Choice Hotels International
    Choice Hotels International logo

    Feb 2017 – May 2019

    Vice President, Brand Management, Design and Compliance

    Choice Hotels International
    Choice Hotels International logo

    Jun 2013 – Jan 2017

    Vice President, Brand Strategy

    Choice Hotels International
    AARP logo

    Mar 2012 – May 2013

    Director, Brand and Member Experience

    AARP
    P

    Aug 2011 – Feb 2012

    Director, Multicultural Marketing Strategy

    PepsiCo, Frito Lay
    F

    Jan 2010 – Jul 2011

    Marketing Director, Brand Innovation

    Frito Lay
    P

    Jan 2008 – Dec 2009

    Manager, Environmental Sustainability Marketing and Communications

    PepsiCo, Frito Lay
    F

    Jul 2006 – Dec 2007

    Brand Manager, SunChips

    Frito Lay
    F

    Aug 2004 – Jun 2006

    Associate Brand Manager, Platform Innovation

    Frito Lay
    F

    Aug 2003 – Jul 2004

    Assistant Brand Manager, Health and Wellness Marketing

    Frito Lay
    Where I've Studied

    In Progress

    BA, Plan II

    University of Texas At Austin

    MBA, Marketing, Management & Strategy, and International Business

    Kellogg School of Management At Northwestern University

    Ask Me About

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    Ask Me for a Referral

    Elevate Consulting, Llc

    In the Media

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