Amy Labroo

Morristown, New Jersey

VICE PRESIDENT, DIGITAL & CREATIVE STRATEGY, GLAXOSMITHKLINE

Experience at:
GLAXOSMITHKLINE, PLAYGROUND / ESSENTIAL PRODUCTS, VIRGIN AMERICA AIRLINES

I’m interested in mentoring people from:

    Amy Labroo

    Ask Me About

    AGILE MARKETING
    CONSUMER EXPERIENCE JOURNEY
    CREATIVE STRATEGY
    DATA DRIVEN MARKETING
    DIGITAL ANALYTICS
    DIGITAL MARKETING
    MARTECH/ADTECH
    MEDIA STRATEGY
    Where I've Worked
    GLAXOSMITHKLINE logo

    Sep 2019 – Present

    VICE PRESIDENT, DIGITAL & CREATIVE STRATEGY

    GLAXOSMITHKLINE
    GLAXOSMITHKLINE logo

    Oct 2017 – Sep 2019

    DIRECTOR OF DIGITAL MARKETING & OMNICHANNEL

    GLAXOSMITHKLINE
    P

    May 2017 – Sep 2017

    HEAD OF DIGITAL MARKETING

    PLAYGROUND / ESSENTIAL PRODUCTS
    V

    Oct 2015 – Apr 2017

    DIRECTOR OF DIGITAL MARKETING

    VIRGIN AMERICA AIRLINES
    Wyndham Hotels & Resorts logo

    Feb 2015 – Oct 2015

    SENIOR DIRECTOR, EMERGING TECHNOLOGY & INNOVATION

    Wyndham Hotels & Resorts
    Wyndham Destinations logo

    Feb 2014 – Feb 2015

    SENIOR DIRECTOR, ECOMMERCE

    Wyndham Destinations
    Wyndham Hotels & Resorts logo

    Aug 2011 – Feb 2014

    DIRECTOR OF SEO, GLOBAL ECOMMERCE

    Wyndham Hotels & Resorts
    T

    Nov 2010 – Aug 2011

    DIRECTOR OF AUDIENCE DEVELOPMENT

    TANGO MEDIA
    Reed Business Information logo

    Jun 2008 – Nov 2010

    ASSOCIATE DIRECTOR, ONLINE DEVELOPMENT

    Reed Business Information
    REED BUSINESS INFORMATION logo

    Dec 2006 – Jun 2008

    ANALYST

    REED BUSINESS INFORMATION
    Reed Business Information logo

    Dec 2006 – Jun 2008

    MANAGER, ONLINE DEVELOPMENT

    Reed Business Information
    Where I've Studied

    MBA, BUSINESS ADMINISTRATION

    Rutgers Graduate School of Business

    Bachelors, ENGLISH

    Rutgers University

    People I've Reported To

    People I've Worked With

    People Who've Reported to Me

    DIGITAL EXECUTIVE = 16+ YEARS EXPERIENCE

    I have 16+ years of experience and expertise leading digital transformation including marketing, tech, media, & omnichannel for a variety of industries including publishing, hospitality, travel, consumer electronics, healthcare and CPG.

    Specialties

    check markBrand Marketing & Management

    check markMarketing Research & Analysis

    check markDigital Marketing & Social Media

    check markEditorial & Content Management

    check markMedia Production & Broadcasting

    check markDesign & UX

    In the Media

    Social Media