Zignal Labs is a SaaS based media intelligence software service company that serves marketing and PR departments. It was founded in 2011 and is headquartered in San Francisco. Zignal Labs was founded in 2011 by Josh Ginsberg, Adam Beaugh and Jim Hornthal, who saw a need to modernize the media war rooms used in political campaigns. They aimed to create a solution that would provide information on candidates in realtime from a variety of media sources. After seeing success in the 2012 election under the original moniker Politear, the company changed the name to Zignal Labs and launched the media intelligence software platform into other industries. With this transition, the company used the software’s capabilities to analyze conversations and track the key influencers, issues and sentiment around enterprises. Since expanding to serve enterprise customers, Zignal Labs has provided media intelligence to a variety of different companies, ranging from AirBNB, to the Brunswick Group.