ZeroTurnaround is a software company founded by Jevgeni Kabanov and Toomas Römer in 2008. Founders Jevgeni Kabanov and Toomas Römer met at IT services provider Webmedia (now known as Nortal) in Tartu, Estonia and began to work together on the project in 2006/7. It was spun out as ZeroTurnaround and funded by Webmedia in 2008/9. The project yielded not only this commercial enterprise, but was also the center of Kabanovs Ph.D. thesis under his advisor Jaak Vilo, Head of the Institute of Computer Science at the University of Tartu. His thesis title was Towards a more productive Java EE ecosystem. As of 2014, and according to Kabanov, the product is in use at 3,500 organizations in 80 countries. ZeroTurnaround develops and sells JRebel, a Java integrated development environment plugin that eliminates the build and redeploy phases of the Java EE development cycle. The company refers to this technology as "hotpatching" or sometimes "dynamic app reloading." It also developed LiveRebel, a rollout/rollback tool for live applications. The technology was based on a proprietary code versioning facility. Product was discontinued in 2014.