The Printer/SPI Process Applications Engineer is responsible for technical communication of all machines in their class, pre-sales support, conducting demonstrations of all machines in class, communicating specials requests and pricing for these items. The Successful Process Applications Engineer will proactively communicate with customers and the factory to improve the machines in class and maximize sales for these machines
Build consultative dealer relationships through field visits and outbound phone calls. Generate organic growth in dealer retail finance originations and aftermarket product sales. Achieve territory revenue and profitability objectives.
Develop and manage brand positioning, strategic messaging and advertising programs based on product line marketing direction. Provide national advertising direction to key agencies and all cross-functional/inter-departmental teams. Develop processes to effectively manage advertising expenditures to budget.
Complete medium and large annual dealer reviews based on company policy. Assess risk through financial analysis and operational performance, recommend credit line, conditions, and documentation needed to continue dealer relationship.
Execute marketing and sales plans to achieve targets by business channel and region based on MTP and Annual Plans. Implement marketing and sales programs. Provide customer service and retailer support.