Woven Digital is an American digital media company and publisher of news and entertainment sites, among which are UPROXX and BroBible. Founded in 2010 by Scott Grimes and Michael Laur, Woven is headquartered in Culver City, California, with offices and production facilities in New York, Chicago and Austin. Woven works with advertisers including Boost Mobile, EA, SABMiller, Sony Pictures, FX, Comedy Central, AT&T, Anheuser Busch, Motorola, and Bacardi to create branded programming. Mike Shields, writing for The Wall Street Journal, describes it as, "Think lots of edgy headlines, pictures of scantily clad women, and discussions on flirting, drinking, Star Wars and cleavage." Woven also develops scripted content through Woven Studio including web originals, long- and short-form series and films. In August 2014, Woven partnered with Paramount Insurge and Russell Simmons to produce a movie about the popular hip hop website WorldStarHipHop.com. In January 2015, Woven debuted Luminaries, an original video series featuring the stories of young inventors on UPROXX. In November 2012, Woven acquired BroBible and then acquired Guyism in May 2013. In March 2014, former MySpace co-founder Colin Digiaro joined Woven as president.