Wooga is a mobile-first game developer located in Berlin, Germany. The company develops free-to-play mobile and social games for mobile devices, such as smartphones and tablets and social networks like Facebook. It is the worlds 5th biggest game developer (by monthly active users) on the Facebook platform as of March 2014. At GDC 2014, CEO, Jens Begemann presented the company’s new development approach, which he calls the “hit filter”. The focus of this new approach is to create 2 hits per year. Wooga’s company structure is non-traditional. Game development is decentralized, and dealt with by autonomous teams working under separate studios within the company. Business functions, such as HR, PR, and marketing are dealt with centrally.