WeGoLook is an online and mobile collaborative economy platform that dispatches over 20,000 Lookers (Agents) to verify claims made by Internet sellers about their assets or properties. The service is designed to help people avoid scams on sites like eBay, Craigslist, and online dating sites (Match.com). The company is headquartered in Oklahoma City, Oklahoma and run by co-founders Mat Smith (President), Robin Smith (CEO), and Kenneth Knoll (COO). WeGoLook was founded in 2009 by Mat Smith, Robin Smith, and Mark Caywood. The website, www.wegolook.com launched in June 2010. The company was self-funded, with no investors or debt. It also received a $100,000 “proof-of-concept” award from i2E, INC, a non-profit corporation that supports Oklahoma entrepreneurs.