Webtrends is a private company headquartered in Portland, Oregon, United States. It provides digital analytics, optimization and a number of other software solutions related to digital marketing. The company was founded in 1993, and is widely considered the first commercial web analytics solution. It provides services to approximately 2,000 companies. Webtrends offers a variety of web analytics products, services, and solutions which focus on the collection and presentation of user behavior data for websites and mobile device applications. The core product, Webtrends Analytics, is available in both software and software as a service (SaaS) models. Over the years, Webtrends has released a number of SaaS solutions including Webtrends Segments, Webtrends Optimize, Action Center, Webtrends Streams and Webtrends Ads. In 2016, Webtrends announced it would release a new analytics product, Webtrends Infinity Analytics.