Vitamix, privately owned and operated by the Barnard family since 1921, manufactures high-performance blenders for consumers and for the restaurant and hospitality industry. Vitamix has been based in Olmsted Falls, Ohio since 1948. It employs more than 700 people at its Northeast Ohio headquarters, customer service, and manufacturing facilities. Vitamix is privately owned and operated by the Barnard family. The company was founded in 1921 when William Grover Barnard began traveling the country selling modern kitchen products. It was by helping a friend through his illness that Barnard began to associate the importance and impact that whole-food nutrition had on one’s health and well-being. At that point, Barnard changed the name of the company to The Natural Food Institute, which would lay the foundation of the company’s focus on providing products that help to improve the health and vitality of their customers. It was in 1937 that Barnard was introduced to a new kitchen appliance, the blender. Recognizing the value that the blender could have on quickly and easily preparing healthy meals, Barnard began to focus the attention of the company towards the creation of a durable and reliable series of blending machines. These machines were named “Vita-Mix” blenders with the emphasis of “vita” meaning “life”.