Work closely with our product organization to identify opportunities to improve and grow specific lines of business; analyze and evaluate the effectiveness of marketing campaigns, methods, costs and results.
Will be responsible for the overall quality experience of Scout users, qualifying new releases, providing go / no-go decisions on deployments, managing internal and external testing of our products and building a quality framework that defines check points and incorporates quality into the way MHG build products.
Will leverage resources across marketing to execute regular, strategic campaigns, evaluating their impact and adjusting tactics accordingly; will develop campaign recap reports for regional events and initiatives.
Own and oversee all content for the company including but not limited to: web, webinars, email messages and social; work in lockstep with sale enablement and product teams to create highly effective internal training materials and external go-to-market messages.
The CSO Insights Sr. Marketing/Product Manager is responsible for using marketing strategies to ensure that CSO Insights studies have appropriate participation, that the deliverables (the 'product') meet market needs and that CSO Insights has a stream of leads in order to fulfill on commercial revenue goals.