Alida created the world's first CXM & Insights Platform. Based in Toronto and formerly known as Vision Critical, the company was founded by Andrew Reid in 2000 and works with customer-obsessed brands around the world. In 2018, Alida took home a BIG Innovation Award from the Business Intelligence Group. Alida was ranked Canada's 46th-fastest-growing software development company by PROFIT magazine's PROFIT 500 in 2015. The company has also taken home awards for its work culture, including the 2017 National HR Award, Achievers 50 Most Engaged Workplaces in North America and Canada's Top Employers for Young People. Alida was selected as a "Best Overall SaaS Award" winner by APPEALIE for 2020.